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Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Amazon is the land of plenty. Its easy to see why more consumers start their online product searches on Amazon than Google. But with so many moving pieces to the Amazon puzzle, its important to step back and see where your listings stand from your consumers point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up? In this eBook, well break down the main components of the Amazon results pages and what they mean for retailers, including: - Amazon search results - Amazon Buy Box - Advertising on Amazon"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten
Published By: MuleSoft     Published Date: Apr 23, 2019
In todays competitive landscape, businesses need to make decisions quickly in order to respond to rapidly changing customer preferences and nimble competitors; whether its a new business strategy, a new business process, or a new market offering, businesses are competing on speed and agility. The overwhelming majority of todays business and IT leaders understand digital transformation is necessary to maintain leverage amid constantly changing customer preferences. They also have a clear picture of their desired end stateexemplified by leaders like Amazon, Google, and Microsoft. However, only a small minority of have a clear understanding of the path they need to lead the market. In this paper youll learn: How to build digital transformation into the root of your company with a practical, natural, and tested blueprint. Best practices from over 1,600 enterprises to transform your strategy, organization, and technology from the ground up. Actionable next steps to start your journ
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MuleSoft
Published By: HP     Published Date: Aug 03, 2009
Despite all the excitement about clouds, only a handful has yet been built, mostly because infrastructure is such a challenge. Before cloud-type systems can bloom, businesses need ready access to the kind of infrastructure Google had to cobble together itself: high scale, low-cost and mass customized. Read this online article to learn how these extreme scale-out infrastructures will not only seed clouds, but nourish Web 2.0 and high-performance systems while inspiring business models we can't yet imagine.
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infrastructure, cloud computing, networking
    
HP
Published By: SRC,LLC     Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decision‐makers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the business‐process changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.
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src, enterprise, enterprise applications, convergence, compared, counted, combined, reorganized, analyzed, visualized, mapped, database, gis, geographic business intelligence, data independence, etl, csv, delimited text file, mdb (both for microsoft access, esri personal geodatabase
    
SRC,LLC
Published By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
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adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
    
Bizible
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics, search, online, roi, google, adwords, keywords, rank, conversion, content, optimize, ctr
    
RCN Business
Published By: Yext     Published Date: Oct 13, 2014
This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.
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yext, google, search marketing, geo marketing, google search, google my business, online marketing, geo marketing cloud
    
Yext
Published By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, its here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. Its become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
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downloads, best practices, network management, solutions, technology, advertising, content management system
    
Cyphort
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital
Published By: VMware AirWatch     Published Date: May 18, 2016
A Google Trends search for BYOD reveals it is a fairly new term, appearing in news publications for the first time in late 2011. BYOD is one part of a much larger, deeper-rooted trend: The consumerization of IT, which can be traced back to the early 2000s. Around that time, most everyone had a personal computer, which enabled them to work from home after hours and to realize the benefits of using the devices that they had carefully chosen and were comfortable using, rather than the corporate devices their IT departments had issued them. BYOD and the consumerization of IT continued to grow as devices became cheaper and more connected. Where IT leaders were once solely concerned with reining in all the unapproved devices accessing the corporate network, a recent Intel and readwrite report that shows 49 percent of U.S. IT managers strongly agree that BYOD improves worker productivity. The next era of BYOD has arrived, and IT departments are thinking about it as a strategic value-ad
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productivity, best practices, business intelligence, business management, information technology, device support, device management, content management, platforms, application integration, application performance management, project management
    
VMware AirWatch
Published By: Microsoft Corporation     Published Date: Nov 23, 2010
The company replaced Google Apps with the Microsoft Business Productivity Online Standard Suite, which gives employees access to a range of enterprise-class services from email to unified instant messaging.
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microsoft exchange, google apps, business productivity online, unified instant messaging, email, enterprise-class services, enterprise software, messaging, productivity
    
Microsoft Corporation
Published By: Soonr     Published Date: Sep 03, 2014
Download this guide for a critical look at 6 EFSS products - Accellion, Anchor/eFolder, Citrix Sharefile, Google Drive, Microsoft OneDrive and Soonr Workplace. In each of the first five, you'll discover 10 reasons why they are not well-suited for business. Then see how Soonr Workplace delivers mobile file sharing and collaboration in an enterprise-grade solution.
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soonr, file sharing, mobile file sharing, file synchronisation, mobile collaboration, file storage, cloud file sharing, hybrid cloud, file sharing security, it management, knowledge management, efss solutions, hybrid cloud, enterprise applications, data center
    
Soonr
Published By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
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google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
Published By: Cloud Sherpas     Published Date: Aug 13, 2015
In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure
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google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development, google apps resellers, google cloud solutions, cloud enterprise solutions, google apps setup, google apps partners, google reseller, google apps authorized reseller, google apps for work, google drive for work, google chrome for work, google apps reseller, it management
    
Cloud Sherpas
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo
Published By: Druva     Published Date: Aug 05, 2016
As employees use more devices and cloud apps like Box.com, Google and O365, responding to legal hold or eDiscovery requests becomes costlier and time consuming. Read how to take a proactive approach to eDiscovery data collection for data within and outside the firewall, thereby reducing the risks and costs of litigation.
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cloud backup, enterprise, cloud computing, best practices, storage
    
Druva
Published By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
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foxtail marketing, b2b leads, social, google, content creation, lead nurturing
    
foxtailmarketing
Published By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
    
Ensight
Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings
    
MoreVisibility
Published By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google, social media, advertising
    
MoreVisibility
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords, analysis, traffic
    
Webmarketing123
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
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wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy, optimize keyword bid, bid management software, ppc advertising
    
WordStream
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