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Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
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gleanster, marketing, cross-channel, customer service, customer satisfaction
    
Gleanster
Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research
Published By: Gleanster Research     Published Date: Oct 20, 2013
Gleanster Research explores how Top Performing organizations overcame legacy practices to embrace the new dynamics of B2B marketing.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the move to lead nurturing.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the switch to marketing automation.
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Gleanster Research
Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
Gleanster Research
Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: Gleanster Research     Published Date: Feb 20, 2014
Top Performers are justifying CRM investments as a means of improving customer centricity through improved use of customer data. SMBs are realizing fragmented customer data that gives them an incomplete and often self-contradicting view into not only customer desires, but the SMBs internal operations.
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Gleanster Research
Published By: Gleanster Research     Published Date: Jun 17, 2014
This Deep Dive offers best practices for investing in a new CMS solution. They include ways to justify new CMS investment internally, determine organizational readiness, identify the most relevant product features, and select a vendor. These best practices reflect the strategies, methods and steps that Top Performing organizations reported in the 2014 WCM Survey.
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gleanster, content management system, cms, cms solutions, content management, it management, end user experience, customer experience
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation, crm platforms, smb marketplace, customer engagement
    
Gleanster Research
Published By: Gleanster Research     Published Date: Oct 11, 2012
Authored by two luminary Business Intelligence (BI) industry analysts. This 9 page report exposes best practices on Self-Service BI. The findings come from a Q3'12 survey on BI, which captured the experiences of 327 organizations.
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business intelligence, cio, self-service, business analytics, data warehouse, data, analysis
    
Gleanster Research
Published By: Gleanster Research     Published Date: Oct 10, 2012
This 7 page research study from Gleanster Research explores how Top Performing enterprise retail organizations create unique and compelling customer experiences online, with integration between web content management and ecommerce platforms.
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Gleanster Research
Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research
Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster
Published By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
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Gleanster
Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
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gleanster, social media, marketing, engagement, social media marketing, customer relations
    
Gleanster
Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research
Published By: Gleanster Research     Published Date: May 15, 2013
This 30pg report from Gleanster research aggregates findings from a January 2013 survey of 219 organizations. The results explore the evolving demand for tangible justification of marketing spend.
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Gleanster Research
Published By: Gleanster Research     Published Date: May 15, 2013
Does your organization have one corporate identity and a network of local affiliates? This report from Gleanster Research outlines how Top Performing organizations power regional and local multi-channel marketing communications to deliver a cohesive customer experience across corporate and local marketing engagement.
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marketing, gleanster, distributed marketing, multi-channel marketing, marketing analytics
    
Gleanster Research
Published By: Gleanster Research     Published Date: Sep 18, 2013
Gleanster Research uncovered the top 5 best practices from Top Performing regional marketing organizations to uncover how new ways to dramatically boost the return on local marketing engagement.
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Gleanster Research
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