full funnel marketing

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Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital medias most effective channels. Inside the inbox, marketers can capture the consumers undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution to learn: How to rapidly build an omni-channel solution for your clients How AppNexus can help your platform reach your marketers customers most cost-effectively How AppNexus ensures complete security for your clients CRM data assets ?
Tags : 
appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
Tags : 
marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution
    
Bizible
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
Tags : 
pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
    
Bizible
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