enterprise marketing

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Published By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
Tags : 
oracle, srm, social media, social data, digital marketing
    
Oracle Social Cloud
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM
Published By: uberVU via HootSuite     Published Date: Apr 15, 2014
Todays B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : 
social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management
    
SAS
Published By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
    
Eloqua
Published By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
Tags : 
turn, forrester, economic impact, roi, turn audience suite, turn campaign suite, digital media services, revenue growth
    
Turn
Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
    
IBM
Published By: IBM     Published Date: Mar 13, 2014
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience
    
IBM
Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in todays economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in todays economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In todays marketing world, its crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo
Published By: IBM     Published Date: Mar 04, 2014
Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
Tags : 
ibm, mobile, mobile app, api, api management, web application, application programming interface, app
    
IBM
Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
Tags : 
oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience
    
Oracle
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Todays B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : 
social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
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socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
38 minute webcast discussing the rise of the empowered consumer and how consumers have changed the B2C relationship forever.
Tags : 
customer experience, customer insight, cmo and cio relationship, marketing and technology collaboration, cmo and cio collaboration, socially enabled enterprise, social business, social listening
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
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socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
Tags : 
social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
Tags : 
socially enabled enterprise, social business, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience
    
Oracle
Published By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
    
IBM
Published By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle
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