employee brand

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Published By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform helps employers create an employment brand that will help drive qualified candidates to their open jobs while helping current employees engage with the employment brand.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
    
iCims
Published By: SmartBrief     Published Date: Apr 26, 2011
Find out the role that employment brands play in SmartBrief on Workforce readers' recruiting efforts, how top companies use their employment brand to attract top talent, and how recruiting strategies are changing.
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smartbrief, recruiting report, employment brands, workforce, key talent, employment branding, recruiting climate, employment brand perception
    
SmartBrief
Published By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. Thats why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: The steps to launch an employee Advocate Marketing program Proven best practices to grow your program The recommended timeline and steps to ensure the program drives your goals
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employee advocacy, employee advocates, employee advocate marketing, advocate marketing
    
SocialChorus
Published By: Recruiting.com     Published Date: Jul 08, 2015
Read this white paper to learn how to build an employee value proposition (EVP) in 6 steps.
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employee value proposition, evp, talent acquisition, employment brand, recruiting, hiring, recruitment, benefits
    
Recruiting.com
Published By: IBM     Published Date: Feb 14, 2014
Transforming the way enterprises work to better capitalize on our most valuable resource: people. As one of the worlds leading social businesses, IBM empowers more than 430,000 employees around the globe to know more, do more and deliver more value where and when it matters most. And by extending social capabilities outside the organization, IBM has been able to empower and strengthen connections with clients, IBM Business Partners, suppliers and other stakeholders to tap new opportunities for growth while building brand value.
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ibm, social business, marketing social media, innovation, collaboration, social workforce, client relations, analytics
    
IBM
Published By: xMatters     Published Date: Aug 22, 2014
More and more IT leaders are seeing themselves as strategic business value generators for the company. According to a 2013 Ponemon Institute report on the IBM Global Study on the Economic Impact of IT Risk, top concerns among IT leaders now include maximizing employee productivity, enhancing the companys brand value and reputation,expanding into new global markets, minimizing customer defection, maximizing customer acquisition, and increasing revenues and positive cash flow. So how do you get there? Start by developing a notification plan.
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fatigue, communication, business, value, generators, it risk, productivity, acquisition
    
xMatters
Published By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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SAS
Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit
Published By: sweetiQ     Published Date: Jan 23, 2014
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Finding the right people to represent you is a task - they are more than influencers. Download this whitepaper and you'll discover that while the best brand ambassadors are loyal customers, developing them may require significant work.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
    
sweetiQ
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits
    
Virgin Pulse
Published By: Sage     Published Date: Aug 19, 2014
Social media is making a huge impact on the way we use the Internet, communicate with friends and family, network with business colleagues, gather information, and make decisions. In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the companys reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers. From an HR perspective, it can be hard to tell if social media is your friend or your foe. This white paper discusses how HR can use social media and how it can go wrong.
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sage, social media, human resources, recruit, risk, intellectual property
    
Sage
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brands best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brands own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
    
SocialChorus
Published By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
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employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
    
Trapit
Published By: PGi     Published Date: Oct 01, 2018
Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communicationsfor reasons that can enhance their competitiveness and bottom line. As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organizations employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees. Heres where strong internal communications can pay big dividends. High-performing companies recognize the significant impact effective internal communication has on their business. Chief among the gains are: Increased productivity. Improved brand trust and company loyalty among employees. Increased company alignment within and between departments and remote loc
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PGi
Published By: ExpertVoice     Published Date: Jun 17, 2019
Im not sure if youve heard, but people keep talking about how were in the midst of a retail apocalypse. Its this thing where lots of brick-and-mortar locations close down, and even entire companies go out of business. Theres quite a bit of blame to go around: The Great Recession, and Amazon, and private equity, and shifting consumer spending behaviors. In spite of the doomsday headlines, some brands continue to succeed, and a lot of those brands seem to be focusing on one thing: the customer experience. A good retail experience for a customer can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees. Unfortunately, a lot of brands and retailers overlook the latter. In fact, according to this recent panel surveying retail employees, only 35% of retail employees feel as though training is effective. Thats a scary number for both retailers and brands, because without a well train
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ExpertVoice
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