emarsys

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Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, youre always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. Youve likely heard a lot lately about AI in marketing and how it promises to do just that and more, of course. In fact, its pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great your CMO is well aware of AI and what it could do for the business. Youre thinking, What luck! I might not have to put up much of an argument. Then your CMO says, But youre not a data
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Emarsys
Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. Its a marketing objective, and if you dont have a strategy in place, youre already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Its time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, well cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel marketing. Voice re-emerges as a distinct channel and internet interface. All marketing will be done in real time.
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Emarsys - APAC
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isnt just another buzzword you can ignore. In fact, todays most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, youll learn: How email can serve as the foundation of your omnichannel strategy How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it How to apply a step-by-step roadmap to your brands pursuit of omnichannel excellence
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Emarsys - APAC
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. Its a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in todays digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
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Emarsys - APAC
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Emarsys     Published Date: Feb 14, 2018
Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide innovative opportunities for retail marketers. It is, therefore, mission-critical for retail decision-makers to understand how ready their organizations are to embrace AI technologies with the potential to propel them forward as industry leaders.
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marketing, retail, ecommerce, customer experiences
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. Its a marketing objective, and if you dont have a strategy in place, youre already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
There is no downside to adopting AI, unless you have to hire third parties who arent fully integrated with the rest of your platform. Then youve got a bought, not built solution that cant give you all the functionality that AI has to offer. But thats not the worst conclusion you could come to. That category would be reserved for doing nothing at all and resisting AI despite all the evidence weve seen from the companies who have piloted, implemented and expanded their AI solutions.
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marketing, integration, optimization, platform, solutions
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
Not all marketing platforms offer the same services or features, which is why its so important that your RFP helps you compare them accurately. These tips should prepare you to collect the information needed to compare prospective vendors on your terms, not theirs. Additionally, our marketing RFP template was designed to help make the whole process easier. Customize it to meet your specific needs, and be sure you get all the information you need from every prospective vendor to make this important decision. Remember, you wouldnt partner with just anyone to climb Mount Everest. Selecting the right partner for your marketing platform is an important, strategic, long-term decision, with large-scale consequences. Choose wisely.
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marketing, platform, rfp, vendors, services, optimization
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Als Marketer am Puls der Zeit sind Sie stets auf der Suche nach Methoden zur Steigerung Ihrer Arbeitseffizienz. Besonders interessant ist dabei spezielle Software, die einen Teil Ihrer Arbeit bernehmen kann. Vermutlich haben Sie in letzter Zeit viel ber Artificial Intelligence gelesen; bzw. darber, was AI als Technologie erreichen kann. Und tatschlich gibt es in der Marketingwelt kaum einen Ort, an dem AI nicht gegenwrtig thematisiert und diskutiert wird.
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marketer, methoden, steigerung, arbeitseffizienz, besonders, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Omnichannel ist nicht einfach nur ein weiteres Modewort, das ignoriert werden kann. Es ist ein entscheidendes Marketingziel, fr das Sie bereits jetzt eine Strategie besitzen sollten - wenn Sie nicht hinter der Konkurrenz zurckstehen wollen. Omnichannel ist allerdings nicht nur wichtig, sondern auch zeitaufwendig. Es gibt keinen Omnichannel-Schalter, den man einfach umlegen, oder einen Knopf, den man drcken kann. Ein sinnvoller Omnichannel Ansatz muss schrittweise aufgebaut werden; und fr viele Unternehmen sind E-Mails der Ausgangspunkt.
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omnichannel, marketing, zeitaufwendig, ausgangspunkt, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Die Auswahl einer geeigneten Marketing Plattform kann mitunter so aufwendig und kompliziert sein, dass Sie gar nicht wissen, wo Sie anfangen sollen. Wenn man sich ber alle zu bercksichtigenden Variablen und Faktoren Gedanken macht, verliert man leicht den Blick dafr, wie wichtig dieser Prozess ist. Sie whlen schlielich einen strategischen Partner aus, der Ihnen dabei helfen soll, frischen Wind in Ihr Marketing zu bringen. Das ist so, als ob Sie einen Partner auswhlen, mit dem Sie den Mount Everest besteigen: Nicht jeder eignet sich dafr und wenn Sie die falsche Wahl treffen, kann das fatale Folgen haben.
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leitfaden, marketing, platform, rfp, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Mar 14, 2018
Gibt es immer noch eine Lcke zwischen den Mglichkeiten von AI Marketing-Lsungen fr erfolgreiche B2C-Marketingkampagnen und der Bereitschaft von Marketern und Entscheidungstrgern, diese Technologien auch zu nutzen? Emarsys hat das Marktforschungsinstitut Forrester mit einer Studie zum Thema AI-Marketing im Retail und E-Commerce beauftragt. Die Studie steht zum kostenlosen Download fr Sie bereit. Ergebnisse der Studie: Nur 52% aller Unternehmen glauben, dass Sie Echtzeit-Kundeninteraktionen umsetzen knnen. 86% der Befragten sind davon berzeugt, dass sie mit Hilfe von AI ihr Marketing effizienter und effektiver gestalten knnen. 78% geben an, innerhalb der nchsten 12 Monate ihr Budget fr AI Marketing Technologien um mind. 5% erhhen zu wollen. Untersuchte Lnder: USA (42%), UK (15%), Deutschland (14%), Frankreich (14%), Australien (15%)
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Emarsys
Published By: Emarsys     Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, its time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
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Emarsys
Published By: Emarsys     Published Date: May 21, 2015
Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities.
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retention, automation, ecommerce, marketing, insight, customer relationship management, ebusiness
    
Emarsys
Published By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion
    
Emarsys
Published By: Emarsys     Published Date: May 21, 2015
Die meisten Hndler werden von unstrukturierten Daten blockiert und verlieren wertvolles Potential. Userfreundliche Technologien knnen Daten benutzerdefiniert strukturieren und somit einen Schwerpunkt setzen, der fr wertvolle Einblicke in diese Daten notwendig ist. Aber dafr ist der richtige Mix an technologischen Ressourcen notwendig.
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retention, automation, ecommerce, marketing, insight, customer interaction service, customer relationship management, ebusiness
    
Emarsys
Published By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurck. Das ist weder effizient noch nachhaltig. Die Rckgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklrt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion, customer interaction service, customer relationship management
    
Emarsys
Published By: Emarsys     Published Date: Aug 13, 2015
Adoptez une stratgie de rcupration des revenus et rentabilisez vos investissements.
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emarsys, stratgie de rcupration des revenu, investissements, lintgration, roi, distribution multicanal
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Erwartungen hinsichtlich deutlich verbesserter Kundenerfahrungen (Customer Experience, oder: CX) treiben im Einzelhandel Investitionen in OmnichannelTechnologien voran, die eine Wettbewerbsdifferenzierung ber Kernprodukte und Dienstleistungen hinaus ermglichen. Gleichzeitig sind Einzelhandelsunternehmen auf der Suche nach neuen und umfangreicheren Funktionen. Derartige innovative Mglichkeiten erffnen sich fr Marketer im Einzelhandel mit AI-Technologien. Es ist daher entscheidend, dass Entscheidungstrger im Einzelhandel erkennen, ob ihre Unternehmen bereit dafr sind, AITechnologien zu nutzen und so die eigene Entwicklung zu Branchenfhrern effektiv zu untersttzen.
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vertrauen, selbstbewusstsein, aufbauen, marketing, emarsys
    
Emarsys
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