commerce strategy

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Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. Its a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Oracle, DigitasLBi and Spindrift surveyed over 300 director level ecommerce professionals around the globe to determine their investments, strategy and business concerns. Download this research report to learn key trends in eCommerce budgets and technology investments; criteria used to measure success and performance; and actions you can take to improve digital business success."
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Oracle Commerce Cloud
Published By: IBM APAC     Published Date: Sep 25, 2017
Today, SAPs solution portfolio looks very different and addresses different business needs than the SAP of a few years ago. Instead of primarily managing back-office enterprise resource planning (ERP) processes such as finance and the supply chain, SAP is evolving into a new type of software company thats poised to enable digital business. Numerous acquisitions including leading eCommerce solution hybris and cloud solutions Ariba, Concur, and SuccessFactors and a new platform strategy based on SAP Hana, an in-memory computing solution, mean that the SAP core is positioned to support real-time digital business in the era of connected everything.
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digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
    
IBM APAC
Published By: Limelight Networks     Published Date: Aug 08, 2011
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
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limielight networks, mobile commerce, mobile marketing, mobile shopping, mobile strategy, mobile retail
    
Limelight Networks
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If youre looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) its all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
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mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck Tape leverage product experience management to increase efficiency and grow market share. You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - its given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate. - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck, FrogTape and Shurtape brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
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Salsify
Published By: Equinix EMEA     Published Date: Mar 21, 2019
The Digital Edge Playbook for Payments and Commerce outlines how industry leaders are transforming their digital edge to leverage an ecosystem-based value chain for real-time insights and a frictionless experience. Our simple, three-step strategy offers proven best practices on how to re-architect your presence, integrate cloud and SaaS capabilities and enable new offerings based on interconnected collaboration. Download this whitepaper today to find out more.
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Equinix EMEA
Published By: Equinix EMEA     Published Date: Mar 21, 2019
FreedomPay, a leader in global digital commerce solutions, wanted to expand its global presence in the United Kingdom and Asia Pacific while reinforcing business infrastructure, expanding storage to the cloud and providing a more security shopping experience. The company leveraged an Interconnection Oriented Architecture (IOA) strategy on Platform Equinix along with other design and deployment partners to achieve its goals and realize $1 million saving in CAPEX and OPEX costs. To find out more, download this case study today.
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Equinix EMEA
Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: Magento     Published Date: Feb 13, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth
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Magento
Published By: SEMrush     Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition. Download now to learn more!
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 30, 2018
No matter how many common rules and universal laws of SEO have been invented over the years, certain tasks require a unique approach. At SEMrush, we use your feedback as the main source of insights and ideas for our future tools. We thoroughly analyse our customers workflow so that the tools we build are of maximum value to their users.
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: Their take on mobile strategy. The channels and tools theyre focusing on to drive sales and profits. The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. What artificial intelligence is offering today and what it could offer years from now. How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isnt added to the ecommerce site, if the mobility platform isnt improved, if the network and compute back end arent upgraded, if storage and database performance isnt accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms cant assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an agile-cloud an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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virtual, data, centers, services
    
dinCloud
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isnt added to the ecommerce site, if the mobility platform isnt improved, if the network and compute back end arent upgraded, if storage and database performance isnt accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms cant assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an agile-cloud an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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empowered, it< tech, ecommerce
    
dinCloud
Published By: Mobify     Published Date: Jul 22, 2014
Hoping to improve your Mobile ecommerce strategy and increase conversions? The 2014 Mobile E-Commerce Strategy Playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.
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mobile commerce, mcommerce, ecommerce, mobile shopping, m-commerce, e-commerce, retail, online retail, responsive websites, mobile websites, mobify, tablets, smartphones, phablets, mobile conversions, conversions, online sales, responsive design
    
Mobify
Published By: Gigya     Published Date: Jun 08, 2015
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
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ecommerce, social networks, mobile devices, customer identity access management, cross-channel consumer data, it management
    
Gigya
Published By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
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seewhy, marketing, email, email address, promotional emails, email marketing
    
SeeWhy
Published By: Thismoment     Published Date: Oct 08, 2014
So, youre thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, youve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity
    
Thismoment
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