digital media

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Published By: MediaMath     Published Date: Feb 27, 2015
Download The CMO Solution Guide to Programmatic Marketing Now From the RFP, to onboarding, to managing campaigns what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll werent sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
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marketing solutions, programmatic marketing, mediamath, campaign management
    
MediaMath
Published By: SAP     Published Date: Jul 18, 2016
As your business transitions to a digital enterprise, you can start to give your employees, partners, and customers immediate, data-driven, and even predictive insight into whats going on in a way thats relevant for them. Strategic use of on premise and cloud-based analytics accelerates this process. Read the solution brief to see how SAP is continuing to invest in on premise solutions as part of their effort to reimagine analytics.
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SAP
Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology, enterprise applications
    
IBM
Published By: Genesys     Published Date: Feb 22, 2018
Is Your IT Team Ready to Enable Digital Transformation? Customers want fast access to information and immediate problem resolution on any device, from any location, at any time. Its up to IT to build the foundation for this digital transformationand increasingly, its cloud-based. Make sure your IT team is on track to deliver. An omnichannel contact center platform gives you a single, integrated view of the entire customer journey. And as a cloud-based solution, IT has the flexibility to deploy advanced features fast and cost-efficiently. Read this white paper from Frost & Sullivan for a pragmatic approach to: Identify process changes and goals with lines of business Benchmark your current infrastructure and technology gaps Consider cloud omnichannel solutions for easier deployments and simple scalability
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frost & sullivan, customer engagement, contact center, omnichannel
    
Genesys
Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations
    
Sprinklr
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: Datastax     Published Date: Jan 17, 2018
In todays fast-paced business climate, companies are seeing dramatic shifts in their market. Customer expectations are changing faster than ever due to digital disruption in areas like commerce, banking, transportation, healthcare, utilities, and media consumption. Technology is being used to disrupt traditionally safe industry norms. Data is being generated at levels never seen before, but companies are having a tough time understanding how to find the gold within the gravel.
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Datastax
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, its natural to wonder how the industry leaders are conducting their campaigns. Aer all, if theyre on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Group M_IBM Q119     Published Date: Jan 08, 2019
The discipline of data quality assurance ensures that data is "fit for purpose" in the context of existing business operations, analytics and emerging digital business scenarios. It covers much more than just technology. It includes program management, roles, organizational structures, use cases and processes (such as those for monitoring, reporting and remediating data quality issues). It is also linked to broader initiatives in the field of enterprise information management (EIM), including information governance and master data management (MDM)
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Group M_IBM Q119
Published By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
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roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management
    
Digital Mind Factory
Published By: Facebook     Published Date: Mar 07, 2012
The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
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facebook, social media, emergeing marketing, digital marketing, online marketing, social media marketing
    
Facebook
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management
    
Teradata
Published By: Mitel     Published Date: Dec 15, 2016
With this digital customer experience shifting from a "nice to have" offering to an essential service, any business that interacts with its customers must have the right technology to deliver a consistent experience across all media, as well as a concrete strategy for this broadened scope of service. Check out our new white paper for an overview of the digital expectations and habits of today's digital consumer, as well as practical next steps for transforming customer experience from dated to digital.
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customer experience, sms, email, web chat, social media, mobile
    
Mitel
Published By: Genesys     Published Date: Feb 08, 2019
Customers today expect their customer service to be as connected as they are. If you cant deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you dont have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you cant deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you dont have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti unattivit impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio l dove si trovano? In un mondo dai contorni sempre pi digitali fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attivit di engagement del cliente Perch arrivato il momento di adottare una soluzione di cloud contact center all-in-one
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Genesys
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAPS marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of todays S&P 500 companies will be replaced by 2027. Its a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of todays S&P 500 companies will be replaced by 2027. Its a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
    
Sprinklr
Published By: Ahead     Published Date: Jun 05, 2019
Digital Business Continues to Move the Cyber Goal Posts Fortune magazine estimates that by the year 2020, US companies will spend $101 billion per year on cyber security, up 38% from 2016. With all of the money being invested in cyber security, why do the pace and complexity of new security threats continue to rise year after year? A big reason is that todays digital business involves a more mobile workforce with expectations of immediate and on demand access to data fronted by intuitive and engaging user experiences, and often underpinned by public cloud infrastructure for increased agility and time to market.
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Ahead
Published By: Docker     Published Date: Feb 21, 2019
The container revolution is under way today as companies seek to move faster and build digital assets to support growth. IDC forecasts that there will be over 1.8 billion enterprise container instances deployed by 2021. Container platforms will be key to managing the ever-expanding diversity of IT environments (multiple operating systems, hypervisors, private clouds, and public clouds). While containers are the perfect vehicle to underpin cloud-native, microservices applications, containers are also well suited to many existing applications. These applications can reap immediate benefits from being modernized and prepare for possible refactoring over time. To successfully leverage containers in these diverse scenarios and do it at scale, enterprises will need a robust, integrated, and holistic container platform.
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migrate applications, containerization, application development, digital transformation, microservices, modernization, cloud computing, hybrid cloud
    
Docker
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
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finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
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finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud
    
Oracle
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