digital media

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Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn whats coming next. In this free report, well share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but theyre not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
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brand newsroom, content marketing, brand storytelling, interactive content, digital publishing, content creation
    
Ceros
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketings primary job of gaining mindshare and communicating the right messages along each customers individual journey from prospect to repeat buyer and brand advocate lends itself to the digital medium. Marketings mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
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ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
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ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
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ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience, asset optimization
    
IBM
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other owned assets, and earned media is defined by the social amplification and interaction you earn through active participation with your customers. How do you create the perfect owned media experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.
Published By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprgt? Diese Prsentation beleuchtet, welche Vernderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die ber Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Mglichkeiten von Programmatic Display fr Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
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quantcast, programmatic display, real-time-bidding, digitalen marketings
    
Quantcast
Published By: Marketo     Published Date: Oct 04, 2017
Whether you are a seasoned digital marketer or a novice, youll likely make mistakesor already haveas you undertake your programs and campaigns. This ebook will cover the eight most common digital marketing pitfalls, including those related to channel optimization, social media, metrics, and more, to help you understand how to avoid or fix them.
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digital marketing, channel optimization, social media, metrics, pitfalls
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Whether you are a seasoned digital marketer or a novice, youll likely make mistakesor already haveas you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more).
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Marketo
Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketos Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
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digital advertising, cross-channel, multi media
    
Marketo
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
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programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network, media buying, real-time bidding, digital media buys, big data, artificial intelligence, programmatic media buying, always-on marketing, dsp, big data marketing, optimize advertising performance, fixed-price bid models, marketing roi
    
Rocket Fuel
Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
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act-on, seo, search engine, search ranking, social, marketing
    
Act-On
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. Its far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of the holidays has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, theyve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldnt be a surprise that 38% of shoppers now say they will not return to a retailers website if its not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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marketing, concent, cgi, cad, digital media, emc, images, artwork, images, plm, brand, image management, roi, return on investment, engineering, rich media, collaboration, media asset, webcast, non-technical marketing
    
EMC
Published By: Sanbolic     Published Date: Aug 21, 2009
Today, most video post production for standard-definition content has moved onto disk-based, non-linear editing (NLE) systems. These systems offer improved flexibility over linear, tape-based systems by allowing a workstation fast access to any part of the digital media file.
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hi def, hi-def, san, storage area network, storage area networks, cisco, storage, hi-def video, digital media, digital media storage, media storage, post-production, sanbolic, storage management
    
Sanbolic
Published By: Signiant     Published Date: Aug 14, 2008
Never before has the Media and Entertainment (M&E) industry seen such rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry.
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signiant, digital media, supply chain, information management, groupware workflow, supply chain management
    
Signiant
Published By: Signiant     Published Date: Aug 14, 2008
Moving content from raw form to finished form and delivering it to cable head-ends and Telco providers has its own unique set of challenges. How does content flow from the person or companies who are producing and post-producing the content to the companies that are hosting the content for consumption? IPTV content must be transformed in some fashion, such as various bit rates, resolutions, aspect ratios, file formats, etc.
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signiant, information management, file transfer, ftp, large file transfer, digital media
    
Signiant
Published By: Texas Instruments     Published Date: Aug 21, 2009
Download this whitepaper now and read how WLAN technology embedded in CE devices offers consumers a glimmer of hope that someday soon they will be free to experience their media content on their terms.
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wireless, wlan, ce device, consumer electronics, electronics, digital media, vcr, tivo, home networking, texas intruments, wireless infrastructure
    
Texas Instruments
Published By: Texas Instruments     Published Date: Aug 21, 2009
Designing wireless local area networking (WLAN) capabilities into stationary customer electronics (CE) systems is most successful when certain design issues are considered early in the development cycle.
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wireless lan, wlan, wlans, consumer electronics, ce systems, vcr, consumer electronic, ce design, digital media, product development, texas instruments, wireless, mobile data systems, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless service providers
    
Texas Instruments
Published By: Neterion     Published Date: Dec 05, 2006
The relentless growth of data and network-intensive applications such as digital imaging, multimedia content, and broadcast/video continues to drive volumes of enterprise data and network traffic. As growth continues, IT managers are challenged with implementing solutions without interrupting critical business processes.
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network infrastructure, traffic management, bandwidth management, bandwidth, network management, neterion, networking, ethernet networking, gigabit networking, infrastructure, iscsi, storage area networks, storage management
    
Neterion
Published By: SchemaLogic     Published Date: Jun 11, 2008
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
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schemalogic, associated press, content delivery, content management, cms, content management system, knowledge management
    
SchemaLogic
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