digital media

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Published By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
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oracle, social media, facebook, emerging marketing, social commerce, digital media
    
Oracle
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business growsfocusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system cant meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
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manufacturing, marketing, best practices, digital media, communications, network management, business metrics
    
Demand Frontier
Published By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
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manufacturing, marketing, best practices, digital media, communications, business intelligence, business management
    
Demand Frontier
Published By: SAP     Published Date: Apr 14, 2011
Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.
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intellectual property, contract management, rights availability, visibility, digital media content, rights management, content, royalties, contact management, records management, secure content management
    
SAP
Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media, online video
    
Flimp Media
Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
    
Flimp Media
Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
    
The FeedRoom
Published By: Optify     Published Date: Aug 03, 2012
Learn how your agency can thrive by offering high-value inbound marketing services.
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digital marketing, inbound marketing, internet marketing, content creation, social media marketing, search engine marketing, seo, social media
    
Optify
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user and make every experience truly exceptional.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement
    
IBM
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers dont see social as a marketing channel. They just view it as part of their communications; its embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Litmos     Published Date: Apr 23, 2015
This guide outlines the foundational building blocks of a Rockstar Customer Training Department. This guide applies to everyone tasked with customer training, regardless of company size.
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customer training, scaling, litmos, curriculum design, content creation, digital media creation, learning management system
    
Litmos
Published By: IBM     Published Date: Oct 18, 2016
The worldwide growth rate of digital data is staggering. If you're a CIO or a data center administrator, data growth statistics aren't just big numbers, they are a big problem -- for your company. Email messages, social media and blog posts, text and instant messages, photos, video and audio, machine-generated data, and transactional detail are on track to overwhelm your storage capacity. Read this paper for practical advice and smarter solutions for managing the information in your organization and getting back to a position of mastery over your data. Get this valuable resource now.
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ibm, analytics, big data, information governance, ecm, information lifecycle governance, knowledge management, enterprise applications, data management, data center
    
IBM
Published By: Visible Technologies     Published Date: Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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social networking, digital age, reputation, social networking, visible technologies, facebook, twitter, youtube, blog, blogs, wiki, communication, control conversations, reputation management, web 2.0, media channels, collaboration, collaborative, alerts, saas
    
Visible Technologies
Published By: IBM     Published Date: Oct 10, 2013
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks. Find out what you can do to protect your reputation from IT risks. Read Six keys to effective reputational and IT risk management to learn about: Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation The emerging role of the Chief Digital Officer How to use social media as a tool for minimizing reputational damage How your supply chain can put you at increased reputational risk"
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reputational management, risk management, it risk management, ibm, ibm global, it risks, protection, branding, social media, supply chain, supply chain management, chief digital officer, mitigation, corporate reputation, security, it management, data protection
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing
    
IBM
Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing, twitter followers, marketing metrics, best practices, business intelligence, business metrics
    
Vocus
Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
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