digital persona

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Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future lets first review how we got here.
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Group M_IBM Q4'19
Published By: IBM APAC     Published Date: Sep 30, 2019
Digital technology is changing the financial services industry rapidly with automated process, AI insights, customized experiences, new operating models and next generation applications. In such a scenario how should banks innovate and stay ahead of the game? This e-book will provide you the best strategies and recommendations for modernizing your IT infrastructure and operations. Youll learn how to lead disruption and manage rapid change for your bank, its operations and its customers. Here are the five key takeaways: Personalize customer experiences by maximizing your data Borrow strategies from open banking and new business models Step up your security game Drive innovation from the inside out Design an agile infrastructure to support participation in new digital marketplaces Find out more in the e-book.
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IBM APAC
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategiesbut only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, its difficult to personalize experienceswhich leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that youll read more about in this years report: Optimising customer experience and delivering personalised experiences in real time. Using data better for smarter audience segmentation and targeting. Be wary of walled gardens. Control and own the data, and always be compliant. Automation is the future. Understand the benefits, learn how to u
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Adobe
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Esker     Published Date: Jan 08, 2019
Customer service is, was and always will be a top priority for companies. But todays digital age has given rise to a new kind of customer with far different expectations making customer service more complex than ever. Heres the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience. In this ePaper, youll learn how order processing automation helps you: Create a more engaged, empowered staff Eliminate low-value tasks like data entry Provide 100% visibility into every order processed
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Esker
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sabes por dnde corres ms peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solucin completa y totalmente personalizable que protege tu negocio de forma integral. Sabas que se necesitan 23 das de media para recuperarse de un ataque de ransomware1? Averigua por qu la seguridad informtica es lo ms importante, y punto. Descarga nuestra gua de soluciones > 1 IBM: 2017 Global CODB Report Final (en ingls) v
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sabes por dnde corres ms peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solucin completa y totalmente personalizable que protege tu negocio de forma integral. El coste medio de una filtracin de datos es de ms de 4 millones de dlares. Descubre cmo afecta a tu crecimiento invertir en seguridad. Descarga la infografa >
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sabes por dnde corres ms peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solucin completa y totalmente personalizable que protege tu negocio de forma integral. Un 48 % de las filtraciones se deben a errores humanos2. Averigua cmo proteger tu negocio de los despistes de tus empleados. Descarga nuestra gua informativa > 2 Kaspersky: Gua prctica de seguridad de TI para pequeas empresas. https://go.kaspersky.com/rs/802-IJN-240/images/Small_Business_Practical_Guide.pdf?aliId=466030355 [Nota: Falta la ese de Kaspersky en el texto de la gua informativa. ]
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree pi a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360. Servono in media 23 giorni per riemergere da un attacco ransomware1, scopri perch una soluzione di sicurezza IT la risposta a questo problema. Scarica la guida alle soluzioni > 1 IBM: 2017 Global CODB Report Final (
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree pi a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360. Il costo medio di una violazione dei dati di oltre 4 milioni di dollari, scopri perch gli investimenti in sicurezza garantiscono crescita alla tua azienda. Scarica l'infografica >
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree pi a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360. Considerando che il 48% delle violazioni causato da errori umani2, come proteggere il tuo business dagli errori dei dipendenti? Scarica la guida informativa > 2 Kaspersky: "Small Business IT Security Practical Guide" https://go.kaspersky.com/rs/802-IJN-240/images/Small_Business_Practical_Guide.pdf?aliId=466030355 p[Nota: nella guida informativa manca una s in Kaspersky nelle informazioni sulle fonti]
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Lenovo UK
Published By: BigCommerce     Published Date: Oct 16, 2018
Businesses who have lived through the evolution of the digital age are well aware that weve experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers expectations. In our always-on, buy anything anywhere world, customers want their shopping experiences to be personalized, dynamic, and convenient. As a result, many businesses are trying to reinvent themselves. Success in a fast-paced economy depends on continually adapting and innovating. Companies have to move quickly to keep up; theres no time for disjointed technologies and old systems that dont serve the customer-obsessed mentality needed to thrive in the digital age.
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BigCommerce
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers digital journeys. But in order to truly map the steps of the consumer including bridging the journeys between digital and physical worlds you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer moments of truth mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. Youll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, theyre also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, data integration
    
Oracle
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, its not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customers needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that arent.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives opinions on: General trends in retail banking, investment banking, and insurance Internal structures their companies are using to execute digital transformation The biggest threats/disruptions in the industry The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) Main sources of sales and leads (digital + mobile are steadily increasing sources) Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) Use of the cloud and AI to automate analysis and marketing The importance of multichannel personalization Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Dell EMC & Intel     Published Date: Mar 16, 2018
Transforming IT to meet the emerging requirements of a rapidly advancing digital economy is a priority for most companies today. Market economies and quickly evolving digital interactions are driving new and increasing demands on IT infrastructure for organizations of all kinds from small businesses to enterprises to public institutions. IT requirements to support a variety of digital use paradigms (personal devices, IoT, VMs, VDI) are changing quickly, and organizations need to respond in order to be competitive in this evolving digital world. The latest generation of PowerEdge servers powered by Intel Xeon processors can deliver differentiated business agility over older-generation infrastructure. IDC asserted that updating servers can help businesses deploy applications up to 22 percent faster and improve application performance up to 29 percent over outdated infrastructure. Intel Inside. New Possibilities Outside.
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Dell EMC & Intel
Published By: HP Inc.     Published Date: May 20, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe InDesign or Adobe Illustrator, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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HP Inc.
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, its essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When youre able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: Dell EMC     Published Date: Aug 06, 2018
Transforming IT to meet the emerging requirements of a rapidly advancing digital economy is a priority for most companies today. Market economies and quickly evolving digital interactions are driving new and increasing demands on IT infrastructure for organizations of all kinds from small businesses to enterprises to public institutions. IT requirements to support a variety of digital use paradigms (personal devices, IoT, VMs, VDI) are changing quickly, and organizations need to respond in order to be competitive in this evolving digital world.
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Dell EMC
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
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