digital maturity

Results 1 - 25 of 51Sort Results By: Published Date | Title | Company Name
Published By: Infosys     Published Date: Aug 20, 2019
Transformation Propelled By Digital Maturity: Incumbent organizations (as opposed to digital natives) fall into 3 clusters determined by their progress along the digital transformation journey. Watchers: Who regard technology as an efficiency enabler and are trying to build a foundation for digital transformation. Explorers: Those who regard technology as enabler for select functions that directly impact CX. Visionaries: Rather, place technology at the heart of their business models and culture.
Tags : 
    
Infosys
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and thats all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
Tags : 
    
Adobe
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : 
oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership, business intelligence, data integration
    
Oracle
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. Weve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
Tags : 
    
Adobe
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in todays marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. Youll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences theyve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. Youll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in todays marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. Youll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences theyve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. Youll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in todays marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. Youll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in todays marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. Youll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences theyve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. Youll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in todays marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. Youll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences theyve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. Youll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
Tags : 
    
Akamai Technologies
Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisations current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisations current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisations current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how its proceeding into our data-driven future.
Tags : 
data, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
We make it our duty to understand all aspects of digital marketing. For seven years, weve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally.
Tags : 
    
Adobe
Published By: Google Apigee     Published Date: Feb 05, 2019
Application programming interfaces, or APIs, are the way software talks to other softwareso by definition, theyre a technology that connects systems. Many enterprise leaders think of them primarily in these terms. For example, 57 percent of respondents to Googles enterprise digital maturity assessment tool, Apigee Compass, characterize APIs as systems integration technology.
Tags : 
    
Google Apigee
Published By: Akamai Technologies     Published Date: Aug 24, 2018
xxx
Tags : 
    
Akamai Technologies
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : 
digital marketing, operations, big data, analytics, web content management, content management systems, it management, data management
    
Progress
Start   Previous   1 2 3    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.