customer insights

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Published By: Adobe     Published Date: Oct 11, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems, business analytics, open source, software outsourcing, productivity
    
Pega
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice
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Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Teradata     Published Date: Sep 21, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their RTIM needs.
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application management, business analytics, business process management (bpm), cloud applications, desktop management, experian, forrester, integrated cloud solution, management fundamentals, marketing management software, application performance management, business process management, cloud computing
    
Teradata
Published By: Pega     Published Date: Sep 11, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their RTIM needs.
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Pega
Published By: HERE Technologies     Published Date: Jul 11, 2019
With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery service landscape, are you positioned to stand apart? Gain insights about the online food delivery industry from a global level, as we examine the three most competitive global markets, the unique challenges they face, and the biggest local players vying for customers. Hungry for more? With this eBook discover: Key insights to succeeding in these crowded markets How location services can optimize routing and delivery The role of drones, diner behavior and the future of restaurant kitchens
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urban mobility, here tech, mapping
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 23, 2019
With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery service landscape, are you positioned to stand apart? Gain insights about the online food delivery industry from a global level, as we examine the three most competitive global markets, the unique challenges they face, and the biggest local players vying for customers. Hungry for more? With this eBook discover: Key insights to succeeding in these crowded markets How location services can optimize routing and delivery The role of drones, diner behavior and the future of restaurant kitchens
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on demand, food delivery, delivery, last mile, here tech, mapping, location data
    
HERE Technologies
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital is also a
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Oracle
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
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AdRoll
Published By: Dialpad     Published Date: Apr 19, 2016
Today, everything about the way we work has changed. Your employees, customers, and extended ecosystem have greater expectations than ever before, and the voice and unified communication solution you select is one of the most important decisions you can make toward a collaborative, connected, and productive workforce. This list gives you some of the most important questions to include in an RFP this year, as well as key insights about how these will play out for your business.
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communication, reporting, network management, business intelligence, business management, best practices, productivity, network performance, content management system, project management
    
Dialpad
Published By: Teradata     Published Date: Jul 30, 2013
This paper examines the obstacles that make interactive customer management a challenge for many insurance carriers. It describes how they can create a more customer-centric business by using a sophisticated analytics platform to uncover valuable insights into their business and provides concrete examples of specific areas where insurers gain value. The adoption of a customer-centric approach need not be accomplished all at once. Rather, it can be managed and self-funded by following a roadmap that delivers incremental capabilities and revenue.
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insurance policies, integrated data warehousing, interactive customer management, customer management, insurance carriers
    
Teradata
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: Genesys     Published Date: Feb 12, 2019
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organisations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large – a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realise a return on investment in as little as three months! Download this eBook and learn: How to calculate ROI and time-to-value in different types of small contact center profiles What factors to consider when selecting a cloud vendor Three common myths about the cloud
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Genesys
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: IBM     Published Date: Jul 09, 2018
As the information age matures, data has become the most powerful resource enterprises have at their disposal. Businesses have embraced digital transformation, often staking their reputations on insights extracted from collected data. While decision-makers hone in on hot topics like AI and the potential of data to drive businesses into the future, many underestimate the pitfalls of poor data governance. If business decision-makers can’t trust the data within their organization, how can stakeholders and customers know they are in good hands? Information that is not correctly distributed, or abandoned within an IT silo, can prove harmful to the integrity of business decisions. In search of instant analytical insights, businesses often prioritize data access and analysis over governance and quality. However, without ensuring the data is trustworthy, complete and consistent, leaders cannot be confident their decisions are rooted in facts and reality
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IBM
Published By: IBM     Published Date: Feb 01, 2017
View this webinar to learn what the experts are saying about the current state of digital analytics and hear why not upgrading is a threat to your business. James McCormack of Forrester will detail what steps you need to take now.
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ibm, commerce, customer experience, digital intelligence, customer analytics, customer insights, enterprise applications
    
IBM
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