customer insights

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Published By: Marketo     Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by pieceadding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Reviewstudy, Designing a Marketing Organization for the Digital Age, described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
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customer service, collaboration, roi, innovation, revenue, profit, savings, money
    
Jive
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketers responsibility to help their organization retain, nurture, and increase their customer basenot an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Infosys BPM Ltd     Published Date: Feb 12, 2019
A global infrastructure management company entered into a factoring agreement with a leading US financial institution in Australia. However, it realized that it was paying unreasonably high interest payments to the financial institution and wanted to trace the reason for the same. Infosys BPM took the initiative to analyze interest payments to the banker, and the customer payments pattern to provide insights on cost saving opportunities. Read on to know more on how did Infosys BPM help the client lead to a cash flow of $138M and also save $562,000 in factoring fees.
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Infosys BPM Ltd
Published By: IBM     Published Date: Oct 13, 2017
Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.
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ibm, cognos analytics, business intelligence, customer experience, marketing
    
IBM
Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know its not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone from executives and analysts to frontline staff must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS
Published By: IBM     Published Date: Oct 19, 2017
The Smarter Process platform is IBMs solution for reinventing business operations in a way that infuses every process with intelligence and expertise to deliver greater customer centricity, which in turn fuels top-line growth. It incorporates Business Process Management, Case Management, Operational Decision Management and Process Analytics, along with Process Discovery and Design with an objective of ensuring that customers find it easy to do business and that every interaction includes positive touch points. Within the context of this new imperative, accessing cloud efficiencies, leveraging mobile for greater engagement, mining big data for insights, and enhancing customer relationships via social media, are proving to be critical and interrelated strategies.
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customer engagement, mobile, social, bpm, case management
    
IBM
Published By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the last foot of the process the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention How e-signatures easily integrate into your existing sales tools, for seamless pr
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sales performance, e-signatures, b2b, b2c, networking, knowledge management
    
Adobe
Published By: Aspect Software     Published Date: Nov 06, 2014
Download Aspects newsletter, Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors. Download to learn more!
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aspect, digital consumer, self service, voice response market, it leads, ivr investments, omni channel, omnichannel
    
Aspect Software
Published By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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analytics, data, customer behavior, insights, ibm, it management, it career advancement
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.
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ibm, analytics, global business service, big data, business value, it professionals, volume, velocity
    
IBM
Published By: IBM     Published Date: Dec 15, 2016
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization: - Improve customer centricity by engaging individuals at the right time with the right offers - Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations - Empower knowledge workers and leverage mobile technologies to create more engaging experiences
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ibm, middleware, operational decisions, odm advanced, enterprise applications
    
IBM
Published By: Datastax     Published Date: Mar 06, 2018
This person clearly didnt work in the financial sector and clearly didnt use real-time data management technology to power innovative financial apps. When it comes to numbers - specifically, money numbers and customer interactions - you really dont want to leave your data at the mercy of a legacy system that doesnt let you mine your data for all the instant insights it can offer.
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Datastax
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in todays highly competitive business environment, your company needs to be customer obsessed. Your customers digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected
    
Oracle
Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesnt have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss and avoiding it altogether.
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Adobe
Published By: MarkLogic     Published Date: Mar 13, 2015
Big Data has been in the spotlight recently, as businesses seek to leverage their untapped information resources and win big on the promise of big data. However, the problem with big data initiatives are that organizations try using existing information management practices and legacy relational database technologies, which often collapse under the sheer weight of the data. In this paper, MarkLogic explains how a new approach is needed to handle the volume, velocity, and variety of big data because the current relational model that has been the status quo is not working. Learn about the NoSQL paradigm shift, and why NoSQL is gaining significant market traction because it solves the fundamental challenges of big data, achieving better performance, scalability, and flexibility. Learn how MarkLogics customers are reimagining their data to: - Make the world more secure - Provide access to valuable information - Create new revenue streams - Gain insights to increase market share - Reduce b
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enterprise, nosql, relational, databases, data storage, management system, application, scalable
    
MarkLogic
Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
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customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global
Published By: ICC Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations
    
ICC/Decision Services
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends
Published By: Gigya     Published Date: May 14, 2014
In this guide, weve outlined some strategies that integrate Pinterests value offering to boost conversions and user engagement.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and priceseven as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and priceseven as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of big data, they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding
    
Quantcast
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