customer insights

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Published By: Rackspace     Published Date: May 28, 2019
IT transformation is more than a one-time migration of applications to the cloud, because the cloud isnt a destination in itself. Successful migration is the start of an ongoing process of evolving your applications to take advantage of new native capabilities, as they become available on your chosen cloud platform. This e-book illustrates the iterative process of cloud adoption by following the IT transformation journey of a fictitious company, Mercurial Footwear, in its adoption of Microsoft Azure Infrastructure-as-a-Service (IaaS). The various stages of this transformation from a simple lift-and-shift to the cloud to leveraging cutting-edge technologies like containers and serverless computing are typical of the process that Rackspace helps its customers to navigate through. With step-by-step explanations, the e-book will provide you with insights into the way cloud architecture evolves, to help you to better take advantage of the Platform-as-a-Service (PaaS) features most re
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Rackspace
Published By: Genesys     Published Date: Feb 27, 2018
What if the cloud could radically improve your customers experience, your operations, and your bottom line? Theres a reason why many organizations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months! Download this eBook and learn: How to calculate ROI and time-to-value in different types of small contact center profiles What factors to consider when selecting a cloud vendor Three common myths about the cloud
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ebook, cloud, customer experience
    
Genesys
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Riskified     Published Date: Aug 06, 2019
This report addresses the challenges fashion retailers face as they try to secure long-term online revenue growth in a highly competitive business environment. It explores ways for meeting customers increasingly sophisticated expectations, including how to optimize the eCommerce shopping journey and safely expand across channels and borders. Inside youll find insights on:
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Riskified
Published By: SAP     Published Date: Jul 18, 2016
Retail is a data-intensive industry. Knowing the customer better than competition and having the ability to orchestrate business decisions is the new retail competitive battlefield. Read the white paper to learn customer insights on the future of retail analytics.
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SAP
Published By: Splunk     Published Date: Aug 17, 2018
IT organizations are now responsible for delivering seamless customer experiences while preventing outages and managing an increasing number of systems. With growing responsibility placed on IT, there is an opportunity to drive strategy for company-wide business processes and operations. Companies using machine data powered platforms like Splunk collect disparate data types to quickly troubleshoot and monitor systems. By adding predictive capabilities, IT can glean critical insights for the business and develop strategic initiatives on issues that matter. Download the white paper Embracing the Strategic Opportunity of IT to learn how to: Enable a business aware IT organization Unlock operational efficiencies Solve problems with predictive analytics
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it event management, it event management tool, event logs, aiops platform, what is aiops, aiops vendor, market guide for aiops platforms, guide for aiops platforms, monitor end to end, itoa, aiops, predictive analysis, machine learning, event correlation, event management, it operations analytics, it analytics, ibm watson, hp monitoring, hp operations manager
    
Splunk
Published By: Here Technologies     Published Date: Apr 01, 2019
Many on-demand companies are starting to rely on fast, accurate and robust mapping and location technologies in order to stay competitive and to provide superior end-user experience. Leveraging location data can assist you in accurately locating each delivery address, matching demand with available supply and exceeding your customers expectations. Discover a variety of ways in which on-demand transportation can be optimized by maps and location services such as those created by HERE. As one of the worlds leading location platforms in 2018, HERE shares insights and solutions to improve transportation efficiency and safety.
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location data, transport & logistics, location services
    
Here Technologies
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Stories and statistics behind successful analytics projects The adoption of analytics across the enterprise is accelerating, and with good reason. Analytics can offer a competitive advantage by helping to identify growth opportunities, circumnavigate risk and improve customer relationships. These insights are becoming crucial parts of the business strategy for executives representing a wide array of industries. Check out our latest eBook to see how some of the worlds leading companies are using analytics to meet their needs. Youll receive diverse examples of how organizations applied the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and material change to uncover meaning in data. The examples represent global brands across critical industries Financial Services, Insurance, High-Tech, Aerospace, Manufacturing and others where analytics helped answer their most challenging questions.
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Dun & Bradstreet
Published By: FICO EMEA     Published Date: Jan 25, 2019
As telecom markets become more saturated and competitive, your customer decisions must become more precise. As regulatory oversight expands, they must be demonstrably fair to consumers and explainable to regulators. Across the credit lifecycle, these more targeted decisions should be aligned with regulatory requirements. Download the Product Sheet and help your company drive performance improvements by making predictably, consistently better decisions across your credit lifecycle.
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analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
    
FICO EMEA
Published By: FICO EMEA     Published Date: Jan 25, 2019
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
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analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
    
FICO EMEA
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare theyve paid, and youre likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits, best practices, business analytics, analytical applications, business intelligence
    
IBM
Published By: IBM Software     Published Date: Sep 13, 2011
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
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ibm, business performance, customer intimacy, technology, conversion rate, business analytics, business intelligence, business management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
IBM Software
Published By: IBM     Published Date: Feb 10, 2014
Customer Intimacy has become an essential driver for company success.In this white paper, youll learn how customer intimacy can be implemented at your organization in five practical steps.
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ibm, business analytics, customer analytics, crm, customer service, customer intimacy, cem, enterprise feedback management, data warehousing, insights, predictive analytics, performance management, it management, customer interaction service, customer relationship management, customer satisfaction
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
In this Customer Analytics Wave Report, see how Forrester Research ranks customer analytics solution vendors using a 33- criteria evaluation. See where each of the 11 chosen vendor stand among various categories as Forrester researched, analyzed, and scored them on the different strengths and capabilities. Insights from this report will help you in making the right choice while selecting your customer analytics solution.
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ibm, commerce, analytics, distribution sector, analytics wave report, forrester, knowledge management, enterprise applications
    
IBM
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics
    
Adobe
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital
Published By: Oracle Analytics     Published Date: Oct 06, 2017
Empowered with mobile and cloud-based access to a myriad of products and services, customers now have a variety of options at their fingertips with regards to partnerships. Enterprises that do not follow the ever-changing tastes and preferences of their customers, or that wait too long to react, will fall behind and fail. Across functions, business professionals readily require big data tools and insights to understand and serve these customers. It is no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to business users can make governance nearly impossible. Organizations must find balance in a new approach in which IT mostly governs and curates data while business users are empowered to derive insights from data mostly ontheir own without delay.
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Oracle Analytics
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Clouds digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Clouds digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? Analytics for all Analytics as competitive differentiator Internet of Things Artificial intelligence/Machine learning/Cognitive computing Real-time analytics/event management They all rely on data timely, accurate data delivered within an insightful context to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? Its going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails sophisticated data analytics, online customer engagement and digital process efficiency requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i
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Oracle
Published By: SAP     Published Date: May 03, 2016
Analyzing big data is critical for enterprises to serve customers and improve overall business performance.
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sap, forrester, data access, data, big data, customer insights, enterprise applications, data management
    
SAP
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