customer insights

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Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: IBM     Published Date: Jul 30, 2014
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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ibm, business processes, smarter process, coo, cost saving, efficiency, it management, knowledge management
    
IBM
Published By: IBM     Published Date: Feb 04, 2015
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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cost saving, business efficiency, customer-centric operations, operation management, it management, knowledge management, enterprise applications
    
IBM
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in todays highly competitive business environment, your company needs to be customer obsessed. Your customers digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected, networking
    
Oracle
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
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social data, social marketing, marketing maturity, marketing strategy, customer insights, marketing programs, technology brands, customer interaction service
    
Meltwater
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, todays marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a companys growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
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AdRoll
Published By: ICC Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations, operational costs, profitability, best practices, business management, business process management, sales automation
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations, operational costs, profitability
    
ICC/Decision Services
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization
    
Webtrends
Published By: IBM Software     Published Date: Jul 28, 2010
Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.
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ibm software, cognos, customer satisfaction, sales force productivity, consumer behavior, sales analytics, performance, marketing and sales, application performance management, business analytics, customer interaction service, customer relationship management, customer service, sales & marketing software, sales automation, analytical applications
    
IBM Software
Published By: SAS     Published Date: Aug 03, 2016
Todays customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences, and being smarter about responding to these factors.
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technology, best practices, productivity, data, competitive advantage, business analytics, business intelligence, business management
    
SAS
Published By: LogMeIn     Published Date: Aug 27, 2013
While a lot of research has been done on the effectiveness and benefits of live chat, the customers voice is rarely heard. This report, written by Lauren Freemann from the e-tailing group, examines the customers' view on live chat and presents a deep insight into why consumers choose live chat. Findings include the key reasons for choosing live chat over other communication channels, best practices for deploying live chat successfully and key insights from the Annual Merchant Survey, a report that explores the merchants perspective of live chat implementations.
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chat with chatters, consumers, retailers, chatting, logmein, customer support, e-tailing, merchants, knowledge management
    
LogMeIn
Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score, sales conversion rate, improved regency, improved frequency, improved monetary value, multi-channel next best action, mnba
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence, intimacy, scale, speed, assess, measure, integrate, predictive capabilities, virtualization, analysis, mobile computing, mobile data systems, mobile workers
    
IBM
Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe
Published By: Salesforce.com     Published Date: Jun 17, 2013
The Sales Cloud gives you everything you need to connect with customersfrom complete, up-to-date account information to social insights, all in once place. Learn how.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social insight, business environment, it management, knowledge management, enterprise applications
    
Salesforce.com
Published By: IBM     Published Date: Sep 30, 2013
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
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global chief executive officer, leadership, technology, connectedness, customer insights, connections, ceos, business strategy, knowledge management
    
IBM
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
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evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time, real time personalization, conversion rate, customer life cycle, customer engagement
    
Evergage, Inc.
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