customer insights

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Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, youll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Rokt     Published Date: Dec 17, 2018
Todays travel industry is sitting on a major opportunity to drive increased customer value and ancillary revenue both on its booking confirmation page and throughout the checkout experience. In collaboration with travel intelligence company Skift, this report reveals best practices for getting smarter in the transaction. With insights and examples from brands including Airbnb and HotelTonight, learn about the 3 Ps of upsells: Prioritization, Personalization and Presentation.
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Rokt
Published By: PGi     Published Date: Oct 01, 2018
You wouldnt hold a critical investor call, customer event or shareholders meeting in your office bullpen. So why would you host an important virtual event on a platform intended to support small-group collaboration and teamwork? Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events. While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment. Webinar tools deliver a wealth of features to help companies gain better insights into attendee sentiment for better investor relations, employee and customer experience, and lead generation and qualification: Integrated video draws higher levels of int
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PGi
Published By: TIBCO Software     Published Date: Feb 01, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product wasteand no need to rework faulty products. To satisfy the customer demand behind this trend, manufacturers must move quickly to new production models. Quality assurance is the key area that IT mustsupport. At the same time, the traceability of products becomes central to compliance as well as quality. Traceability can be achieved by interconnecting data sources across the factory, analyzing historical and streaming data for insights, and taking immediate action to control the entire end-to-end process. Doing so can lead to noticeable cost reductions, and gains in efficiency, process reliability, and speed of new product delivery. Additionally, analytics helps manufacturers find the best setups for machinery.
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data, product, manufacturers, manufacturing, processes, technologies, analysis, quality, machine, analytics
    
TIBCO Software
Published By: TIBCO Software     Published Date: May 16, 2019
Banks globally are betting big on artificial intelligence and machine learning to give them the technological edge they need for more real-time, personalized and predictive banking services. A framework will help both differentiate early winners and provide them with sustained advantages in intelligence. Download this IDC Analyst Infobrief to learn about how the worlds best banks are becoming more personal, more predictive, and more real-time than ever. What you will learn: 8 trends that reflect banks readiness for connected intelligence 9 pitfalls to avoid & 9 ways to bridge the gaps The personal, real-time and predictive building blocks of AI & ML for banks Notable leaders based on IDC Financial Insights research and their respective use cases Essential guidance from IDC to leading banks
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data, analytics, customer, banks, intelligence, capabilities, customers, insights, banking
    
TIBCO Software
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: IBM APAC     Published Date: Mar 19, 2018
Finnish telecom giant DNAs vision is to have the most satisfied customers. They achieve this with Flash storage by accelerating daily reports on customer preferences and making agile business decisions accordingly. Read how they use IBM Flash Storage to cut its report processing by 66%, enabling it to provide the insights it needs to deliver the most relevant and valuable experiences to its subscribers.
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IBM APAC
Published By: KPMG     Published Date: Jun 06, 2019
Disruptive technologies are transforming our world. The challenge is to make sense of them in a way that delivers competitive advantage and a superior customer experience. Read this report to discover: the four key characteristics of organisations doing this successfully the Six Pillars framework for customer experience excellence real-world insights from global CX leaders insights into the state of CX in 14 different countries.
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KPMG
Published By: KPMG     Published Date: Jul 31, 2019
The ability to make the right connections and walk in-step with peoples lifestyles, needs and desires has real currency in the unpredictable world of 2019. Find out the remarkable stories of brands that are not only becoming better acquainted with customers, but are delighting and surprising with zealous innovation. Read this report to discover: how organisations can drive growth using employee and customer experience strategies the key characteristics of organisations doing this successfully the Six Pillars framework for customer experience excellence real-world insights from global CX leaders
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KPMG
Published By: Aspect Software     Published Date: Nov 06, 2014
Download Aspects newsletter, Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors. Download to learn more!
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aspect, digital consumer, self service, voice response market, it leads, ivr investments, omni channel, omnichannel, omni-channel, it management, ivr, marketscope, voice portal, self-service
    
Aspect Software
Published By: Adobe     Published Date: May 15, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Clouds digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: CA Technologies     Published Date: Jun 03, 2015
"Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to todays business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. Youll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes."
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CA Technologies
Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing, nurture, customer experience
    
Sailthru
Published By: AWS     Published Date: Nov 15, 2018
"To provide trusted identities and secure transactions to your customers, you want a flexible, scalable monitoring solution that offers a unified view on the Amazon Web Services (AWS) cloud. Learn how Entrust Datacard can help your organization quickly identify, resolve, and prevent issues by using a cloud-native platform to deliver seamless customer experiences every time. Watch our on-demand webinar and gain valuable insights into: How to use a DevOps approach to monitoring The best practices to scale your monitoring solutions How Entrust Datacard monitors trace, syslog and metric data from sources like Amazon CloudWatch, Application Load Balancer, and Amazon Aurora"
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AWS
Published By: Genesys     Published Date: Jul 13, 2018
Compare leading contact center infrastructure vendors. In Gartners 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the worlds best customer engagement solutions for organizations of all sizesboth in the cloud and on-premises. And according to Gartner peer insights, customers agree. Great implementation that was on-time and on-budget! 1 CTO in the finance industry Solid platform with a lot of features at a reasonable cost. 1 IT Manager of Software Engineering in the Services Industry Get the report now to learn: How contact center vendors compare and which quadrant they are aligned to Analyst views on the strengths and cautions of all participating vendors How to evaluate key criteria to guide your decision-making process 1 Gartner Peer Insights rev
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Genesys
Published By: Google Cloud     Published Date: Aug 17, 2017
"From unparalleled infrastructure, to customer value and product innovation, Google Cloud Next 17 showcased insights and solutions from across the industry. Whether youre an enterprise or a startup, Google Cloud is here to help you build whats next. "
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Google Cloud
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why were a Leader in Gartners 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe
Published By: Hitachi Vantara     Published Date: May 10, 2018
The banking industry is being pressured by two new forces simultaneously: an increasingly stringent regulatory environment that requires new levels of data governance, and a shift to digital business processes that introduces new, nimble competitors and empowers customers in new ways. This E-Book is intended to provide information and insights on how banking executives involved in digital transformation can successfully navigate in this new and quickly evolving landscape.
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Hitachi Vantara
Published By: Tealeaf     Published Date: Mar 31, 2011
Do you let the customer abandon and hope they have a better experience the next time they visit your site (assuming they return)?
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tealeaf, cem solutions, real-time customer recovery, remarketing
    
Tealeaf
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesnt have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss and avoiding it altogether.
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Adobe
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