customer insight

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Published By: Sprinklr     Published Date: Sep 28, 2017
75% of todays S&P 500 companies will be replaced by 2027. Its a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
    
Sprinklr
Published By: Dassault Systmes     Published Date: May 09, 2018
More connected, informed and demanding customers have the financial services sector looking closely at their processes and products. Collaborative digital platforms can transform your value network and approach. Improve data insights: Transform legacy systems, manual processes and data silos for consumer-centric collaboration. Compete with agile FinTech startups: Use disruptive technologies to meet clients changing needs. Empower me to make my own decisions: Give self-directed customers exceptional experiences, like rapid enrolment and self-assessment tools. Turn regulatory compliance to competitive advantage: Use digitization to improve compliance, reduce risk and enhance governance. Improve customer experience through digitization: Reduce regulatory issues, gain insights, increase efficiency and customer-centric innovation. I invite you to download your targeted industry analysis and uncover the expectations to take into account at every stage to be disruptive in the age o
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Dassault Systmes
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, youll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Rokt     Published Date: Dec 17, 2018
Todays travel industry is sitting on a major opportunity to drive increased customer value and ancillary revenue both on its booking confirmation page and throughout the checkout experience. In collaboration with travel intelligence company Skift, this report reveals best practices for getting smarter in the transaction. With insights and examples from brands including Airbnb and HotelTonight, learn about the 3 Ps of upsells: Prioritization, Personalization and Presentation.
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Rokt
Published By: PGi     Published Date: Oct 01, 2018
You wouldnt hold a critical investor call, customer event or shareholders meeting in your office bullpen. So why would you host an important virtual event on a platform intended to support small-group collaboration and teamwork? Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events. While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment. Webinar tools deliver a wealth of features to help companies gain better insights into attendee sentiment for better investor relations, employee and customer experience, and lead generation and qualification: Integrated video draws higher levels of int
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PGi
Published By: SAP     Published Date: Aug 17, 2018
Leading drivers and challenges that SAP customers tend to contemplate as they consider, plan, and implement a move to SAP S/4HANA. And learn how firms can address the key concerns and provide insight on strategies for managing the change that comes with a new ERP.
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SAP
Published By: TIBCO Software     Published Date: Feb 01, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product wasteand no need to rework faulty products. To satisfy the customer demand behind this trend, manufacturers must move quickly to new production models. Quality assurance is the key area that IT mustsupport. At the same time, the traceability of products becomes central to compliance as well as quality. Traceability can be achieved by interconnecting data sources across the factory, analyzing historical and streaming data for insights, and taking immediate action to control the entire end-to-end process. Doing so can lead to noticeable cost reductions, and gains in efficiency, process reliability, and speed of new product delivery. Additionally, analytics helps manufacturers find the best setups for machinery.
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data, product, manufacturers, manufacturing, processes, technologies, analysis, quality
    
TIBCO Software
Published By: TIBCO Software     Published Date: May 16, 2019
Banks globally are betting big on artificial intelligence and machine learning to give them the technological edge they need for more real-time, personalized and predictive banking services. A framework will help both differentiate early winners and provide them with sustained advantages in intelligence. Download this IDC Analyst Infobrief to learn about how the worlds best banks are becoming more personal, more predictive, and more real-time than ever. What you will learn: 8 trends that reflect banks readiness for connected intelligence 9 pitfalls to avoid & 9 ways to bridge the gaps The personal, real-time and predictive building blocks of AI & ML for banks Notable leaders based on IDC Financial Insights research and their respective use cases Essential guidance from IDC to leading banks
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data, analytics, customer, banks, intelligence, capabilities, customers, insights
    
TIBCO Software
Published By: Sage     Published Date: Jul 08, 2015
This white paper describes how ERP technology can improve efficiency by: Standardizing and automating business processeslocally as well as across multiple locations and countriesto accelerate business operations. Offering a fully integrated suite of business management applications that share a common dataset and extending these applications over the Internet, allowing visibility and collaboration across departments, as well as with customers, partners, suppliers, and remote users. Providing flexible and customizable reporting to improve business reporting, analysis,and insight.
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enterprise resource planning, erp, efficiency, operating costs, standardization, automation, business management
    
Sage
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while technologists (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: IBM APAC     Published Date: Mar 19, 2018
Finnish telecom giant DNAs vision is to have the most satisfied customers. They achieve this with Flash storage by accelerating daily reports on customer preferences and making agile business decisions accordingly. Read how they use IBM Flash Storage to cut its report processing by 66%, enabling it to provide the insights it needs to deliver the most relevant and valuable experiences to its subscribers.
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IBM APAC
Published By: Message Systems     Published Date: Apr 29, 2013
The CRM has been a spectacularly successful technology application, especially in providing large organizations with a detailed.
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message systems, customer engagement, mobile, crm, crm, crm implementations, crm-based customer insight, cloud computing
    
Message Systems
Published By: Aspect Software     Published Date: Nov 06, 2014
Download Aspects newsletter, Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors. Download to learn more!
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aspect, digital consumer, self service, voice response market, it leads, ivr investments, omni channel, omnichannel
    
Aspect Software
Published By: Adobe     Published Date: Jun 22, 2017
Its amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, youll see what marketers can learn from the symbiotic relationship of Taylors sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
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customer experience, connectivity, integration, customer insight, customer interactions, marketing relationships
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Clouds digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: CA Technologies     Published Date: Jun 03, 2015
"Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to todays business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. Youll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes."
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CA Technologies
Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing
    
Sailthru
Published By: AWS     Published Date: Nov 15, 2018
"To provide trusted identities and secure transactions to your customers, you want a flexible, scalable monitoring solution that offers a unified view on the Amazon Web Services (AWS) cloud. Learn how Entrust Datacard can help your organization quickly identify, resolve, and prevent issues by using a cloud-native platform to deliver seamless customer experiences every time. Watch our on-demand webinar and gain valuable insights into: How to use a DevOps approach to monitoring The best practices to scale your monitoring solutions How Entrust Datacard monitors trace, syslog and metric data from sources like Amazon CloudWatch, Application Load Balancer, and Amazon Aurora"
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AWS
Published By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: Automate responses that optimize the journey identify and engage with customers before they contact you Use predictive analytics and machine learning to drive outcomes
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customer needs, customer experience, customer behavior, customer journey
    
Genesys
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