content quality

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Published By: KnowledgeTree     Published Date: Aug 07, 2013
In this case study, learn how KnowledgeTree helped Software AG identify and use content with the highest ROI and generate millions in additional revenue.
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sales and marketing content, sales collateral, marketing collateral, increase roi, content quality
    
KnowledgeTree
Published By: Adobe     Published Date: Jan 26, 2017
Theres a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content thats always personalized and relevant. Its challenging, but with the right tools you can boost your creative process without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
Theres a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content thats always personalized and relevant. Its challenging, but with the right tools you can boost your creative process without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: How changing the way you view design changes everything The power of beautifully designed customer experiences Why it pays to make your teams design-driven
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business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
    
Adobe
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Inkling     Published Date: Aug 14, 2014
Learn the latest best practices for ensuring digital content quality at scale and across outputs.
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inkling, content creation, content quality, digital content quality, digital content formats. editing, publishing, content production methods, content quality at scale
    
Inkling
Published By: IBM     Published Date: Oct 22, 2014
Great service is delivered one customer at a time and improving interactions across all channels means truly understanding customer wants and needs. Massive amounts of unstructured data exist in your organization and can deliver customer insight that is specific, relevant and actionable. Learn how to harness that data to provide great customer service.
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customer service, service quality, customer satisfaction, content management, it management, data management, business intelligence, business management
    
IBM
Published By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketers online meeting primer, youll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
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Cisco
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Dont be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, youll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, youll know how to build a team that works best for your business even if it is just one person.
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content marketing, content team, pitching content, content strategy, marketing team, building teamwork, content delivery, content management system
    
Scripted
Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm
    
Act-On
Published By: Crownpeak     Published Date: Sep 29, 2016
The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, designed to help guide companies that are in the process of evaluating a Web Content Management solution for their business. For the third year in a row, Gartner has recognized Crownpeak as a "Visionary" on its 2016 Magic Quadrant for Web Content Management. The report is an invaluable tool for gaining a better understanding of the industry's leading WCM solutions and their strengths. Crownpeak recently added Digital Quality Management to its platform, making us the only WCM with automated monitoring for flagging errors and inconsistencies. Enjoy a complimentary download on us!
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crownpeak, gartner, magic quadrant, web content management, wcm, digital quality management, digital experience management
    
Crownpeak
Published By: IndustryBrains     Published Date: Jan 16, 2007
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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industrybrains, pay per click
    
IndustryBrains
Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
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online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands cant afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oaths trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content
    
Oath
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