consumer insights

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Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesnt have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : 
social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: LogMeIn     Published Date: Aug 27, 2013
While a lot of research has been done on the effectiveness and benefits of live chat, the customers voice is rarely heard. This report, written by Lauren Freemann from the e-tailing group, examines the customers' view on live chat and presents a deep insight into why consumers choose live chat. Findings include the key reasons for choosing live chat over other communication channels, best practices for deploying live chat successfully and key insights from the Annual Merchant Survey, a report that explores the merchants perspective of live chat implementations.
Tags : 
chat with chatters, consumers, retailers, chatting, logmein, customer support, e-tailing, merchants, knowledge management
    
LogMeIn
Published By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
digital audience, advertising technology, digital advertising, enterprise, segmentation
    
Turn
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : 
business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics, content integration, customer experience management
    
Oracle
Published By: IBM     Published Date: Jul 19, 2016
This interactive demo demonstrates how IBMs Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions.
Tags : 
ibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications
    
IBM
Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shoppers side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebras 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : 
retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
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