consumer data

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Published By: Oracle OMC     Published Date: Nov 30, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle OMC
Published By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
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ibm, media, entertainment, audience analytics, idc, idc iview
    
IBM
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication and, ultimately, the relationship between a consumer and a brand. Todays consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities if not expectations for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in todays hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: MS&L     Published Date: Apr 28, 2010
Is your brand heading to extinction or distinction? Learn how changing consumer values and economic business drivers impact your brand's DNA in 2010. Get valuable insights on how to build powerful brands that will thrive and survive in the new consumer economy based on data from the Global Values Study and the PRWeek Social Media Survey.
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ms & l, csr, branding, brand management, activism, navigation, elasticity, brand
    
MS&L
Published By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers relationship with your brand. But we dont need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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Bluecore
Published By: IBM     Published Date: Jan 27, 2017
Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?
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IBM
Published By: IBM     Published Date: Apr 14, 2017
Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations, market research, model management
    
IBM
Published By: ServiceNow     Published Date: Oct 18, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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technology, service automation, it workload, it infrastructure, service consolidation, it globalization, managing service relationships, consumerized service experience, e-commerce, controlling it systems, management database, service applications, customer satisfaction, enterprise it cloud, servicenow, consumerization of it, it management, application security, email security, application performance management
    
ServiceNow
Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant
Published By: Cisco     Published Date: Jan 08, 2016
To better understand competitive retail dynamics and help guide retailers strategies, Cisco undertook a comprehensive, three-pronged research project, the fifth annual installment of our retail industry analysis. It comprised: 1. A survey of more than 6000 consumers (all having Internet access) 2 in 10 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom, and United States. 2. In-depth interviews with industry thought leadersanalysts, authors, and innovators including Leslie Hand, vice president, IDC Retail Insights; Michael Olmstead, director, Plug and Play Retail; and Doug Stephens, founder, Retail Prophet 3. An IoE retail economic model drawn from an analysis of the data and lessons learned from Cisco customer engagements.
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cisco, retail, retail dynamics, industry analysis
    
Cisco
Published By: Zebra Technologies     Published Date: Jul 19, 2017
Whether youre in retail, manufacturing, warehouse management, transportation or healthcare, a mobility solution is a great way to empower your employees to do more. But maximizing the value and success of your mobility solution hinges on one critical decision: choosing the right mobile devices. This white paper takes a look at how choosing the TC51/TC56 for a mobility solution can have a significant impact on the overall success of your initiative.
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device selection, staff collaboration, loyal shopper, delivery driver, mobility solution, device function, operating systems, os security services, consumer devices, security support, android security support, one touch access, scanning, right devices, data capture, durability, touch computer, mobile computers, powerful computing performance, mobile device management
    
Zebra Technologies
Published By: LogMeIn     Published Date: Mar 01, 2018
When you decide the time is right for your brand to join the bot revolution, youll know exactly which elements will help create a bot that your users will love to engage with.
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logmein, boldchat, chatbot, user experience, customer experience, customer service, consumer data, customer interaction service, customer satisfaction, ebusiness, marketing automation, sales automation, data integration, customer experience management, information management, service management
    
LogMeIn
Published By: Tripwire     Published Date: Jul 05, 2007
Learn about the validation requirements of the payment card industry's data security standard (PCI DSS), including administrative and technical elements of the program, and the potential sanctions for failure to comply.
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pci, pci compliance, payment card, credit card, credit cards, payment card industry, cisp, privacy, customer privacy, consumer privacy, vulnerability, consumer data, data protection, customer data, tripwire, compliance, pci, pci dss, database security, authentication
    
Tripwire
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising, mobile commerce, tco, consumer data
    
Gomez Marketing
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have woken up to consumers who have the power to express their views anytime and anywhere. Social is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. Its fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what weve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have woken up to consumers who have the power to express their views anytime and anywhere. Social is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. Its fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what weve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Bazaarvoice     Published Date: Nov 05, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, retail trends, consumer trends, ecommerce, retailers, reail tips, integration, social, mobile, big data, retail landscape, business management
    
Bazaarvoice
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
From stolen consumer data to sensitive data leaks, it seems that no ones data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded. The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
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encryption, data, key, cloud, bits, keys, ciphertext, entropy, plaintext, software
    
Rubrik EMEA
Published By: Oracle     Published Date: Oct 22, 2015
Being the CIO of a retail business is no easy task, as evidenced by the high turnover rate. Much is asked of CIOs, perhaps too much. This eBook summarizes the top priorities every retail CIO should have on their radar. From Securing Data to Co-developing Consumer Journeys with the CMO, this eBook provides clear direction and actionable recommendations to get tech leaders started.
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oracle retail, cio, retail business, consumer journeys, securing data
    
Oracle
Published By: SAP     Published Date: Jul 20, 2015
However, here at SAP we have identified four broad technology trends that are currently having a major impact on how retailers conduct business and engage with consumers. They are Big Data, social media, seamless retailing and disruptive technologies. Read this report for an analysis and overview of each trend area, why they are important and what the future likely holds.
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it trends, retail, big data, social media, seamless retailing, disruptive technology, trends
    
SAP
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