consumer data

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Published By: HireVue     Published Date: May 16, 2018
OVERVIEW Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the worlds population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilevers ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: Explain the chal
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HireVue
Published By: HERE Technologies     Published Date: Jul 30, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
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mapping, location data, consumers, data, advertising
    
HERE Technologies
Published By: KPMG     Published Date: Jun 10, 2019
GDPR has prompted banks to re-evaluate their data protection policies. Going beyond pure compliance can help establish consumer trust as a point of differentiation. Read this report to find out: the ethical challenges and risks arising from the use of customer data how to start embedding principles for ethical data handling in your organisation the competitive advantages that come from getting data ethics right.
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KPMG
Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Carbon Black     Published Date: Apr 10, 2018
For decades, the financial services industry has endured constant change and uncertainty, from the depths of a financial crisis to widespread regulation overhauls. With the advent of more advanced cybersecurity threats, the industry has responded with rapid digital transformation to remain competitive while also pushing the envelope. Today, managing and mitigating cyber-related risks not only draws government scrutiny, but increased consumer scrutiny as well, with longstanding brand reputations anchored to institutions ability to protect its most sensitive data. In a recent survey of Americans, financial information was considered by consumers to be their most valuable personal information, worth even more than personal or family photos and videos. For consumers, failing to protect their data is a grave violation of trust, to the point where 72% would consider leaving their current financial institution if their sensitive information was taken hostage by ransomware.1 Not only does the
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Carbon Black
Published By: Gigya     Published Date: Jun 08, 2015
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
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ecommerce, social networks, mobile devices, customer identity access management, cross-channel consumer data, it management
    
Gigya
Published By: Evariant     Published Date: Jul 02, 2018
When call center agents dont have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health systems ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketings ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant
Published By: Ecora Software     Published Date: Aug 15, 2007
High-profile data losses are grabbing more and more headlines every week, threatening the reputation, customer base, and overall bottom line of organization whose systems have been exploited. In addition to this lurking threat, now organizations face potential fines for PCI non-compliance from VISA, beginning in September 2007. Ecora Software will provide you with the information you need to proactively address PCI compliance and, of equal importance, minimize your risk of a costly data breach.
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pci, pci dss, pcidss, payment card, credit card, pci compliant, compliance, financial, privacy, consumer data, data privacy, information management, customer data, consumer privacy, database security, ecora, pci compliance
    
Ecora Software
Published By: HP     Published Date: Jul 29, 2008
The data residing on your storage systems and media, data-at-rest, presents serious security concerns. Regulations and various mandates around the world are putting the burden on companies and government entities to protect the private information they store. Increasingly, companies are being required to publicly disclose breaches that put individuals private data at risk, be it a customer, employee, shareholder, partner, or other stakeholder.
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data security, database security, securing data, customer data, consumer data, pci, cardholder data, mission critical, storage management, compliance, data protection, pci compliance
    
HP
Published By: Symantec     Published Date: Jun 18, 2015
Learn how to secure your customers online by offering strong security that is easy to use and cost-effective.
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online consumers, security, availability, data protection, cost-effective secuirty, data management
    
Symantec
Published By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
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consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive, mobile applications, social media
    
Gladson
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals theyre producing. Signals arent new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available if you know where to look and what to do with it.
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Deluxe
Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
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social intelligence, marketing, social media, gleanster
    
Gleanster
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Oracle     Published Date: Aug 08, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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social media, business intelligence, customer hub, crm, oracle, knowledge management, data management
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics, content integration, customer experience management
    
Oracle
Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations, data, social conversations, visual experiences, sprinklr, consumer reviews, consumer ratings, location intelligence, social engagement, marketing strategy
    
Sprinklr
Published By: LogMeIn     Published Date: Feb 27, 2018
Exceptional customer service is a competitive differentiator. Providing consistent service that is tailored to the individual across a variety of digital channels can help organizations deliver personalized experiences that exceed the expectations of todays digital savvy consumers. Yet, many organizations fail to deliver real-time relevance in their service experiences because critical customer data is siloed in different systems (CRM, ticketing, etc.) across the enterprise, making it difficult to understand the full customer journey and their needs at that point in time. We partnered with IDG Research to survey top-performing customer service organizations to determine the challenges they face, and, more importantly, their plans for driving better outcomes. One thing is clear: taking a strategic approach to future investments can help organizations meet their customer service objectives and deliver on customer expectations.
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digital, engagement, customer, service, research, organizations
    
LogMeIn
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customers entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud
    
Oracle Social Cloud
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. Youll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. Youll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. Youll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. Youll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. Youll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : 
api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
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