consumer insight

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Published By: HERE Technologies     Published Date: Jul 11, 2019
Supply chain managers are increasingly leveraging location intelligence and location data to raise visibility throughout their whole logistics process and to optimize their delivery routes. Leveraging this data requires an ever-more-robust technology stack. As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs provide supply chain stacks and applications with: Greater agility Contextual intelligence Real-time data implementation Speed Scale Introducing new technology into an organization can sometimes be daunting. As one of the worlds leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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here technologies, supply chain, mapping
    
HERE Technologies
Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: The various ways marketers are using location data today How consumers feel about location sharing How new government regulations may impact data collection Besides the two eMarketer Analyst, Herv Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attractlet alone retainadvertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they areand why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attractlet alone retainadvertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they areand why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HEREs Open Location Platform contextualizes consumer motivations in the world around them. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: SurveyMonkey     Published Date: Oct 23, 2015
Join us for a webinar with SurveyMonkeys Director of Research Solutions, Chuck Brinker, to see creative testing in action.
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survey monkey, creative assets, creative testing, survey analytics, content evaluation, consumer insight, brand innovation, brand strategy
    
SurveyMonkey
Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
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social strategies, brand health, consumer engagement, consumer insights, case studies, bazaarvoice
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 12, 2013
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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product insights, consumer engagement, business intelligence, consumer insights
    
Bazaarvoice
Published By: Oracle     Published Date: Aug 08, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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social media, business intelligence, customer hub, crm, oracle, knowledge management, data management
    
Oracle
Published By: Epicor Software     Published Date: Feb 26, 2015
Online consumers are redefining the fulfillment landscape. Wholesalers need to unlock the value of integrated business data. Only full insight into all areas of the distributors business will provide the necessary clarity to make decisions they can stand behind. This confidence can be achieved only if they have the required data and technology at hand at the right time. The total technology investment is not small. But, it may mean the future viability of the wholesale distribution segment. Why now is the critical time to invest.
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wholesale distribution, online consumers, integrated business data, it management, business intelligence, business management
    
Epicor Software
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals theyre producing. Signals arent new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available if you know where to look and what to do with it.
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Deluxe
Published By: Evariant     Published Date: Jun 18, 2019
In healthcare, a traditional call center experience can feel much like calling a cable companydetached, dull, frustrating. Personalized engagement is critical to the future of healthcare, but call center agents are often not given the tools to meet consumer expectations. Agents may be limited to a basic set of functions with minimal insights on patient journeys. Download this infographic which highlights the enormous opportunity healthcare providers have to modernize their approach to the call centers.
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Evariant
Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HEREs Open Location Platform contextualises consumer motivations in the world around them. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : 
    
HERE Technologies
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: HERE Technologies     Published Date: Mar 22, 2019
As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs that provide supply chain stacks and applications with greater agility, contextual intelligence, real-time data implementation, speed and scale are turning the process of moving goods from A to B into a well-orchestrated exercise in precision. Introducing new technology into an organization can sometimes be daunting. As one of the worlds leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
Tags : 
auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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HERE Technologies
Published By: IBM     Published Date: Jul 19, 2016
This video demonstrates how IBMs Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions. The solution leverages advanced predictive models to analyze customer transactions and spending behavior to more deeply understand customer needs and propensities, anticipate life events, and help provide a unique customer experience.
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ibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Jul 19, 2016
Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.
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ibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications
    
IBM
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies
    
CEB
Published By: ServiceNow     Published Date: Jan 17, 2017
A self-service experience helps IT and business users do more, and do it better, at a lower cost This eBook, Consumerize the User Experience, distills insights from the ServiceNow user community that can help you rapidly deploy an improved self-service experience while maximizing your short, medium, and long-term benefits. Learn best practices to: Create a self-service portal where users can report issues, make requests, ask questions, and check request status Define the service catalog to accurately reflect details of supported services, such as: scope, cost, service level agreements (SLAs), dependencies, and more Automate knowledge sharing for better service and less hunting for information
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it management, it automation, it ticketing, help desk, service desk, itsm, it service management, management
    
ServiceNow
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge and change everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. Dark data provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication and, ultimately, the relationship between a consumer and a brand. Todays consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities if not expectations for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
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