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Published By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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Here Technologies
Published By: Cisco EMEA     Published Date: Mar 05, 2018
Advanced Technology is having a growing impact on our everyday lives. Adoption of advanced technologies and virtual assistants such as Amazon Echo and Google Home are becoming more mainstream in homes. Meanwhile organizations worldwide are increasingly looking at how to implement similar technologies to improve productivity, speed workflows, and increase collaboration among employees, business partners, and even customers. To date, little is known about perceptions of technologies such as artificial intelligence (AI) and virtual assistants in the workplace and how they will impact how we work in the future.
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technology, customers, enterprise, business
    
Cisco EMEA
Published By: Here Technologies     Published Date: Dec 05, 2018
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Sage     Published Date: Jan 04, 2019
We are in the midst of a global productivity crisis. The IMF estimates that if productivity growth had followed its pre-2008 financial crisis trend, overall GDP in advanced economies would be about 5% higher today. However, to blame everything on the financial crisis is misleading. The overall trend in productivity growth is stagnant and has been on a downward trend for the last several years. This is costing the U.S. a staggering $450–$550 billion a year. In the U.K., concern is such that there have been calls for the government to set new targets and create an independent watchdog to monitor progress to improve national productivity. There is also a workforce engagement crisis. Most people are simply not engaged at work, with industry research showing that typically 66% of people are either partly or not engaged at all at work. This means that only 1 in 3 people at work are fully motivated and productive. Yet most companies are oblivious to this fact. Some run annual emplo
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Sage
Published By: Sage     Published Date: Jan 04, 2019
The General Data Protection Regulation (GDPR) is the new legal framework that will come into effect on the 25th of May 2018 in the European Union. EU regulations have direct effect in all EU member states, meaning the GDPR replaces the current Data Protection Directive and applies to all EU member states. The GDPR’s focus is the protection of personal data. In fact, GDPR is one of the biggest shakeups ever seen affecting how data relating to an individual should be handled—and it affects not just companies but any individual, corporation, public authority, agency or other body that processes the personal data of individuals based in the EU. As gatekeepers and processors of personal data, HR and People teams have a crucial role to play in preparing for this step change. The rules on how data is kept and used will become much more stringent, and it’s vital that HR and People teams become more transparent, communicating to employees exactly how their data is processed. In a world wh
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Sage
Published By: Avanade DACH     Published Date: Jan 08, 2019
To compete in today’s world, business leaders are placing increased demands on IT. Unfortunately, many IT departments are not able to deliver future innovation with their current infrastructure, applications and processes. To meet these demands, IT must digitally transform the enterprise through the adoption of cloud native practices, allowing them to both optimize and transform their existing infrastructure and applications. Recent Avanade research supports this thinking, finding that 88% of senior IT decision-makers believe that IT modernization is crucial to addressing the emerging requirements of the digital business1 . On the upside, those surveyed also indicated that by modernizing their IT infrastructures they expect to deliver real business results, such as boosting annual revenue by 14%, while at the same time reducing business operating costs by 13%1 . For many, this sounds like a winning strategy but what does it mean to adopt cloud native approaches, and how does it impact
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Avanade  DACH
Published By: Dell     Published Date: Nov 12, 2018
In December 2017, Dell commissioned Forrester Consulting to conduct a study refresh to determine how enterprise organizations are structured from an IT departmental perspective. The study explored two types of IT: digital controllers and digital transformers; and the trends and challenges seen in PC provisioning. Digital controllers are often associated with top-down approach, linear structure, and emphasize security and accuracy. In contrast, digital transformers focus on innovation, employee-and customer-centricity, and prioritize speed and flexibility. By understanding the two groups, enterprises can overcome challenges that arise from PC life-cycle management. By investing in existing PC management tools and partnering with a company that specializes in PC deployment and management, firms can empower employees to better serve customers. Download this Forrester report to learn more about the approach and strategy differences in how these two groups address the dynamic digital demand
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Dell
Published By: Zendesk     Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
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Zendesk
Published By: Zendesk     Published Date: Jan 03, 2019
Upgrades, upgrades, upgrades. Everyone is making them and so you ask yourself: Should your business upgrade systems, too? It seems like there’s always a newer version or better software out there. Yet while implementing new and improved systems can help your business scale and save your company money, it’s important to know whether new software is worth the transition. Zendesk recently commissioned Forrester Consulting to conduct a study that evaluated the financial impact of Zendesk on organizations. Forrester interviewed five customers and conducted a financial analysis. In this study, Forrester lays out the benefits and costs of Zendesk’s family of customer service products, with the analysis pointing to benefits of more than $3.8 million.
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Zendesk
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Zendesk     Published Date: Jan 04, 2019
O Zendesk Support te ajuda a melhorar o relacionamento com seus clientes e a fornecer uma experiência integrada. Melhore a satisfação do cliente, aumente a produtividade do agente, dimensione sua operação de suporte e gerencie melhor sua equipe. Assista à demonstração e aproveite seus esforços de suporte para beneficiar toda a sua empresa.
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Zendesk
Published By: Zendesk     Published Date: Jan 04, 2019
No mercado mundial de softwares de suporte ao cliente, a Zendesk mais uma vez é reconhecida como líder no Quadrante Mágico do Gartner de 2018 para Centros de Relacionamento com Clientes de CRM. Todos os anos, o Gartner realiza uma análise minuciosa dos prestadores de serviços no setor de aplicativos de atendimento e suporte ao cliente. O relatório do Quadrante Mágico do Gartner para Centros de Relacionamento com Clientes de CRM oferece informações valiosas para líderes de empresas em busca de soluções tecnológicas para interagir e engajar seus clientes. Novamente, a Zendesk pode ser encontrada no relatório de 2018 no quadrante Líder, que consideramos um reflexo do sucesso de nossos 125.000 clientes, incluindo empresas como Airbnb, Tesco e a Universidade do Tennessee. O ano passado incluiu um número de marcos significativos para nós, incluindo o lançamento de recursos de inteligência artificial aprimorados para autoatendimento, com uma taxa de execução que ultrapassou US$ 500 milhões
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Zendesk
Published By: Zendesk     Published Date: Jan 04, 2019
“O cliente tem sempre a razão” é uma máxima que a Zendesk leva muito a sério. O que o cliente quer? O que ele precisa? Esse é o foco de todas as atividades da Zendesk. De pequenas empresas que desejam crescer rapidamente e estabelecer suas marcas a grandes empresas que querem manter a fidelidade dos seus clientes, a Zendesk capacita corporações para que elas atendam, sem interrupções e em tempo real, a grandes bases de clientes nos canais que elas desejam, e utilizem dados e análises nas suas interações com os consumidores. Nesse ebook, você verá como organizações como a NatureBox, a Uber e a Instacart usam o Zendesk de maneiras inovadoras para criar experiências do cliente otimizadas e simples. Você aprenderá sobre: ? O fornecimento de suporte omnichannel personalizado em larga escala ? A personalização e manutenção de operações de suporte com facilidade ? O gerenciamento de fluxos de trabalho de suporte avançados para maximizar a produtividade ? A descoberta de informações sobre os c
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Zendesk
Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
La transformation de l’IT est un concept qui trouve un meilleur écho auprès des entreprises qu’il y a 12 mois. Bien que ce ne soit pas un synonyme direct de la transformation numérique, ces deux concepts sont fondamentalement liés, dans la mesure où une transformation numérique efficace est indissociable d’une transformation de l’IT. Une entreprise qui transforme son infrastructure IT se libère de la dépendance vis-à-vis de ses technologies héritées, cloisonnées en silos, rigides et manuelles. Elle peut constater un gain significatif en matière de vitesse opérationnelle IT, d’efficacité, d’évolutivité et de rentabilité. Les tâches sont automatisées, les processus rationalisés et de nombreuses ressources sont libérées. Ces améliorations au niveau IT alimentent une transformation numérique à plus grande échelle et permettent à l’entreprise de prospérer dans l’économie numérique d’aujourd’hui. L’entreprise transformée est capable d’innover, de progresser et de s’adapter plus rapidement q
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Dell EMC & Intel
Published By: Dell EMC Storage     Published Date: Dec 18, 2018
La transformación de la TI es un concepto que ahora resulta aún más atractivo para las empresas que hace 12 meses. Parece ser similar a otro término actual: “transformación digital”. Pero, en realidad, una transformación digital eficaz no ocurre sin la transformación de la TI. Una empresa que se somete a la transformación de su infraestructura de TI ya no tiene que depender de tecnologías existentes rígidas, manuales y basadas en sistemas aislados. Observa un aumento en la velocidad operacional, la eficiencia, la escala y la rentabilidad de la TI, ya que se automatizan las tareas, se optimizan los procesos y se liberan los recursos. Esas mejoras en el nivel de la TI impulsan una transformación digital de mayor escala, lo que permite que la empresa prospere en la economía digital actual. Puede superar a la competencia en innovación, mentalidad y avances, lo que en última instancia le permitirá convertirse en una empresa innovadora en lugar de sufrir interrupciones. Obtenga más informaci
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Dell EMC Storage
Published By: Dell EMC Storage     Published Date: Dec 18, 2018
La transformación de la TI es un concepto que ahora resulta aún más atractivo para las empresas que hace 12 meses. Aunque este término no es sinónimo de la transformación digital, los dos conceptos están estrechamente vinculados, porque una transformación digital eficaz no puede ocurrir sin la transformación de la TI. Una empresa que transforma su infraestructura de TI ya no tiene que depender de tecnologías existentes rígidas, manuales y en sistemas aislados. Observa un aumento en la velocidad operacional, la eficiencia, la escala y la rentabilidad de la TI, ya que se automatizan las tareas, se optimizan los procesos y se liberan los recursos. Esas mejoras en el nivel de la TI impulsan una transformación digital de mayor escala, lo que permite que la empresa prospere en la economía digital actual. Puede superar a la competencia en innovación, mentalidad y avances, lo que en última instancia le permitirá convertirse en una empresa innovadora en lugar de sufrir interrupciones. Obtenga
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Dell EMC Storage
Published By: Dell EMC Storage     Published Date: Dec 18, 2018
La transformation de l’IT est un concept qui trouve un meilleur écho auprès des entreprises qu’il y a 12 mois. Bien que ce ne soit pas un synonyme direct de la transformation numérique, ces deux concepts sont fondamentalement liés, dans la mesure où une transformation numérique efficace est indissociable d’une transformation de l’IT. Une entreprise qui transforme son infrastructure IT se libère de la dépendance vis-à-vis de ses technologies héritées, cloisonnées en silos, rigides et manuelles. Elle peut constater un gain significatif en matière de vitesse opérationnelle IT, d’efficacité, d’évolutivité et de rentabilité. Les tâches sont automatisées, les processus rationalisés et de nombreuses ressources sont libérées. Ces améliorations au niveau IT alimentent une transformation numérique à plus grande échelle et permettent à l’entreprise de prospérer dans l’économie numérique d’aujourd’hui. L’entreprise transformée est capable d’innover, de progresser et de s’adapter plus rapidement qu
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Dell EMC Storage
Published By: Workday Spain     Published Date: Sep 20, 2018
En un nuevo estudio global, CIO.com y Workday realizaron una encuesta destinada a conocer mejor la migración fluida de las organizaciones a cloud. Las conclusiones, basadas en los resultados de la encuesta distribuida a 450 ejecutivos de TI y en 10 entrevistas individuales en 17 países, se han publicado en un nuevo informe. Lea este informe para obtener una nueva perspectiva global sobre las diferencias entre Europa y otras regiones en temas como los siguientes: • Los motivos de las organizaciones para trasladarse a cloud • El proceso de toma de decisiones y las partes implicadas • Mejores prácticas de implementación y lecciones aprendidas en el proceso • Beneficios de la migración a cloud
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Workday Spain
Published By: Workday Spain     Published Date: Sep 20, 2018
Hoy en día, la mayoría de las organizaciones carecen de acceso a herramientas de analytics y datos de toda la empresa que puedan utilizar de forma global. Y eso es un problema. Para tomar decisiones empresariales inteligentes y en el momento preciso, su organización debe poder acceder a los datos reales importantes, y debe poder hacerlo rápidamente. Lea el informe de CIO.com para descubrir: • La importancia de tener una fuente única y fiable de información para toda la empresa. • Cómo los sistemas cloud proporcionan datos en lo que puede confiar. • Por qué necesita datos procesables en tiempo real para mejorar la toma de decisiones.
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Workday Spain
Published By: Workday Spain     Published Date: Sep 20, 2018
En el actual entorno de TI, muchas organizaciones han adoptado un enfoque "cloud-first" en sus sistemas. Pero, con tantos proveedores ofreciendo soluciones SaaS, ¿cómo saber cuál le permitirá disfrutar de las verdaderas ventajas del SaaS? ¿Qué características de una solución SaaS se deben tener en cuenta, y cuál es su repercusión real en los negocios de hoy en día? En este documento técnico gratuito descubrirá: Qué es el verdadero SaaS y qué no. • Cómo distinguir entre verdaderos proveedores de SaaS y los impostores. • La cuestión de la seguridad del SaaS. • Ahorro que pueden aportar las soluciones SaaS para su empresa. • Si su empresa está preparada para cambiar al SaaS. • Este documento ayudará tanto a profesionales de TI como a cualquiera que simplemente quiera conocer las nociones básicas del SaaS.
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Workday Spain
Published By: Veritas     Published Date: Jan 04, 2019
The digital business continues to evolve. Investments in data analytics projects lead the way while traditional, proprietary infrastructures are being disrupted by cloud, open source and hyperconverged paradigms. These changes are forcing IT leaders to contend with greater workload diversity in the midst of tightening budgets. And while the workload [or] IT landscape is changing, the need for reliable data protection remains as crucial as ever to protect against, data corruption, human error, and malicious threats such as ransomware. Learn how Veritas can help you navigate through these obstacles. Join us to hear experts from ESG and Veritas discuss how the right data protection solution today can prepare you for tomorrow's business demands. You will learn: The key trends that are driving change in the digital business The most common causes of data loss in tomorrow’s multi-cloud data centers How to protect an increasingly diverse environment with minimal operational overhead
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Veritas
Published By: IBM Watson Health     Published Date: Dec 11, 2018
This one-page interview describes the importance of providing clinicians with access to evidence-based information and discusses how artificial intelligence can help deliver that information quickly at the point-of-care.
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hospitals, health systems, artificial intelligence, data, cognitive insights, value-based care, evidence-based, healthcare technology
    
IBM Watson Health
Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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email, marketers, subscriber, revenue
    
Bluecore
Published By: Workday APAC     Published Date: Dec 18, 2018
Current and former finance practitioners share stories of how they met their daily challenges—from managing internal controls and the financial close to onboarding and reporting—with a single cloud-based system for finance. Watch the video.
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Workday APAC
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