business consumer

Results 151 - 175 of 247Sort Results By: Published Date | Title | Company Name
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
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neolane, marketing fatigue, b2c, sms, email, mass mail, marketing
    
Neolane, Inc.
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics tohelp a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, withintheir industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
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marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Neustar Information Services introduces you to the buying behaviors and patterns of todays insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Consumer phone data is changing every day, from the device to the subscriber which leaves you at risk for violating the TCPA. Neustar Information Services provides you with authoritative phone data to help you mitigate risk and increase efficiency.
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tcpa, compliance, risk, authoritative phone data, auto dialing restrictions, telephone consumer protection act, autodialer violations, b2c
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
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auto verification, loan verification, contact verification, consumer verification, real time verification, risk management, loan processing, loan optimization
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
    
Neustar
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy
    
Neustar
Published By: Oracle     Published Date: Feb 03, 2012
This online study polled e-business executives at 60 midsize companies ranging from retailers and consumer product manufacturers to telecommunications and technology providers.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
    
Oracle
Published By: Oracle     Published Date: Oct 02, 2013
Once a popular topic in IT circles, cloud computing is now part of the business vernacular. Its mentioned in the C-suite, its mentioned around the water cooler where employees discuss their latest mobile devices and its now a part of consumer advertising campaigns.
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oracle, marketing, saas, lob
    
Oracle
Published By: Oracle     Published Date: Mar 04, 2014
As Americans spend an increasing amount of time on the internet, theyre demanding a more positive, intuitive, and instant online experienceeach and every time. In short, they expect the time they invest in the Web to be worth every millisecond devoted to it. Likewise, business leaders know that every visit to an organizations Website affects the way consumers view their companies as a whole. Thus, each online interaction must be better than good and, at best, generate positive buzz. Just one negative experience, after all, can generate a negative buzz heard around the world.
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oracle, oracle cloud service, customer experience, self service, web experience, web services, project management, service management
    
Oracle
Published By: Oracle     Published Date: Mar 18, 2014
Dramatic shifts in workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions, more effectively armed with tablets than ever before. Aberdeen research conducted for Sales Performance Management 2012: How the Best-in-Class Optimize the Front Line to Grow the Bottom Line (December 2011), shows that 60% of companies sales team members are primarily remote workers. Indeed, in Aberdeen research for Mobile HCM: Workforce and Talent Management on the Move (June 2010), 57% of respondents who track the impact of their mobile recruiting efforts report improved quality and/or size of their talent pool as a result of their work. Does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales team to work remotely?
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oracle, data management, account management, sales performance management, remote workers, sales research, workplace shifts, sales strategy
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2017
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
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communications, telecom, financial services, insurance, technology, retail, wholesale distribution, manufacturing
    
Oracle
Published By: Oracle     Published Date: Feb 10, 2016
New offerings are often an organization's most important source of revenue--however, it can also represent one of the riskiest ventures a business undertakes. Constantly changing consumer demands, shrinking development windows, limited resources, and the need to produce offerings at competitive prices are constant concerns for organizations today. Improving the ability to pick a mix of offerings that best address customer demands and company fit has a tremendous impact on the financial success of a company.
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oracle, innovation management, new offerings, consumer demands, financial success, it management, storage, data management
    
Oracle
Published By: Oracle     Published Date: Oct 22, 2015
Being the CIO of a retail business is no easy task, as evidenced by the high turnover rate. Much is asked of CIOs, perhaps too much. This eBook summarizes the top priorities every retail CIO should have on their radar. From Securing Data to Co-developing Consumer Journeys with the CMO, this eBook provides clear direction and actionable recommendations to get tech leaders started.
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oracle retail, cio, retail business, consumer journeys, securing data
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing todays business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content
    
Oracle
Published By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing todays business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency, knowledge management, enterprise applications
    
Oracle
Published By: Oracle Corporation     Published Date: Mar 01, 2013
Oracle Business Analytics are changing the world, Learn how and what they can do for your business and see how analytic is saving lives, protecting consumers and forming communities.
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oracle, business analytics, protecting consumers, forming communities.
    
Oracle Corporation
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players cant simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players cant simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers dont see social as a marketing channel. They just view it as part of their communications; its embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
    
Oracle Social Cloud
Published By: Oracle_Hospitality F&B     Published Date: Feb 13, 2017
To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operators business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more: What rewards do guests most value in a restaurant loyalty program? Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards? What prevents them from joining a loyalty program? Why do they leave a loyalty program or stop using it? Whats their favorite restaurant loyalty program?
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Oracle_Hospitality F&B
Published By: OutSystems     Published Date: Jul 15, 2014
Anyone with a mobile device these days knows all about the seemingly never-ending procession of new applications for smartphones, tablets and anything else people can carry in their pockets, purses or bags. And while apps are extremely popular, theres also been failure with millions of attempts to build mobile applications for both business and consumer use. How can the mistakes be avoided? We asked several experts in the eld to outline some of the top pitfalls of mobile application development and how teams can avoid them to build a useful, innovative app that enables and empowers as many potential end-users as possible.
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outsystems, applications, strategic business, innovation, app development, mobile, it management, data center
    
OutSystems
Published By: Palo Alto Networks     Published Date: Jun 09, 2014
Cybersecurity has become a leading topic both within and beyond the corporate boardroom. This attention is well-founded and marks a transition from information security being a concern primarily for businesses and governments to it being broadly acknowledged as an issue that impacts and requires the attention of everyone, from individual consumers to entire countries.
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palo alto, security, network security, threats, malware, zero trust, breach, security breaches
    
Palo Alto Networks
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