b2b sales insights

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Published By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
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b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
    
CEB
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
In 2015, mobile devices are becoming ubiquitous with daily life. This connection has made its way from the consumer world to the B2B world. But this is not only the case for that outside sales person or the execuitve who is on the plane next to you speaking with investors. Three-fourths of organizations in Aberdeen reseach have a mobile initiative in place specific to field service, with nearly two-thirs having that program in place for more than two years. But what does a mobile initiative mean? Is it enough to roll out the latest mobile devices for the field team? Is there a difference between a device with some bells and whistles, or toll that empowers the field with access to the insights needed to solve customer issues in real time?
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aberdeen, oracle, service cloud, mobile, mobile computing, mobile data systems, mobile workers
    
Oracle Service Cloud
Published By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights especially in the world of B2B and B2B2C marketing. Todays marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, well share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
Tags : 
    
Simba by Magnitude
Published By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights especially in the world of B2B and B2B2C marketing. Todays marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, well share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
Tags : 
    
Simba by Magnitude
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