marketing

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Published By: Blend     Published Date: Oct 07, 2019
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity. This report analyzes both of these options through three key lenses: current market conditions, access to todays high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you: Review current market conditions. Connect with higher-quality borrowers. Develop a 360-degree, integrated marketing mix.
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Blend
Published By: pepperjam     Published Date: Nov 08, 2019
Learn what sophisticated marketers have long known: Affiliate ranks #1 in customer acquisition and is a key revenue driver.
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pepperjam
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the timeand the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics arent delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere its on the tip of everyones tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the marketer whos always on We know. Theres a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about whats trending in modern marketing. Theyll get you up to speed on pivotal trends in less time with less effort so you can get back out there. Because sitting on the sidelines isnt really your thing. Download this whitepaper to get started.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data its actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gonenow you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. Thats audience targeting, and its far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer Who Goes Nonstop. You dont try. You do. And when you get that feeling, some might call it a spark of genius, you know anythings possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends like advertising accountability lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyones going to stay one step ahead, its going to be you.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the marketer whos always on We know. Theres a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about whats trending in modern marketing. Theyll get you up to speed on pivotal trends in less time with less effort so you can get back out there. Because sitting on the sidelines isnt really your thing.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Its no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprisingshocking, in factis how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analyticsmore than what many industry insiders may have realizedshows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated gutfeel decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer who goes non- stop. You dont try. You do. And when you get that feeling, some might call it a spark of genius, you know anythings possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends like B2B content marketing lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyones going to stay one step ahead, its going to be you. Download this whitepaper to learn more.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven marketing.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
This series of guides is for the marketer who is always on and needs to know what is trending in modern marketing. It will get you up to speed on pivotal topics in less time (and less effort) so you can get back to work.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues cracking the code can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, its: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, youll need a marketing automation system that can follow a customers lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
When youre spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know theres work to do. Your business needs marketing automation.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
We know. Theres a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about whats trending in modern marketing. Theyll get you up to speed on pivotal trends in less time with less effort so you can get back out there. Because sitting on the sidelines isnt really your thing.
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Oracle
Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer typesand get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO System of Insight with TIBCO BusinessWorks i
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TIBCO Software
Published By: ConnectWise     Published Date: Aug 22, 2019
Youve talked through problems and solutions with your prospect and have developed a relationship, and now youre ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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ConnectWise
Published By: AppZen     Published Date: Oct 21, 2019
Invoicing and payments problems can take a variety of forms: fraudulent invoices, invoices that don't represent negotiated terms, or just plain duplicates. Join David Wishinsky, Sr. Product Marketing Manager at AppZen, as he reveals 15 critical invoice audit and contract compliance use cases that AI makes possible.
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AppZen
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, youre faced with some big decisionsone of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If youre just starting to sell online, you need platforms that wont hold you back when you hit your stride. If youre part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brands goals.
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DRIP
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation
Published By: MuleSoft     Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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MuleSoft
Published By: MuleSoft     Published Date: Jun 27, 2019
As the leading CRM system, Salesforce can accelerate and increase sales, enhance customer loyalty, and grow marketing capabilities. But how can businesses extend Salesforce to streamline business processes and maximize services and solutions? Effective and efficient integration of Salesforce with adjacent enterprise systems such as databases, ERP and CRM systems, and custom applications is critical to enabling sales teams, increasing revenue, and better serving customers. Across the broad spectrum of Salesforce integration needs, patterns emerge for how to best address integration challenges. Integration patterns are the most logical sequence of steps to solving a specific type of integration problem. Learn how to synchronize CRM systems, migrate from legacy CRM systems, broadcast ERP data into your CRM system, and more. Download the whitepaper now.
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MuleSoft
Published By: MuleSoft     Published Date: Sep 12, 2019
Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and Generals digital insurance platform helped the company diversify product offerings, and scale quickly to meet customer expectations. Key Takeaways: How industry leaders have digitally transformed insurance offerings with a platform business model. How to build an integrated insurance platform to connect your ecosystem of suppliers and exceed customer expectations. Best practices to increase customer retention and profitability with a single view of the customer. Presented by: Ben Turner, CTO, Legal and General Dan Snowdon, UK&I Financial Services Marketing Lead, MuleSoft Angie Lee Campos, Global Financial Services and Insurance Lead, MuleSoft
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MuleSoft
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
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