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Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in todays economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo
Published By: Marketo     Published Date: Oct 03, 2014
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center it's a revenue driver.
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marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturings return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Read this complimentary copy of The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, forrester, forrester wave, lead, lead generation, lead-to-revenue platform, crm platform vendors
    
Marketo
Published By: Marketo     Published Date: Jan 18, 2017
Read this complimentary copy of The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, forrester, forrester wave, lead to revenue, lead to revenue management platform
    
Marketo
Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, best practices, marketing automation
    
Marketo
Published By: MarkLogic     Published Date: Mar 13, 2015
Big Data has been in the spotlight recently, as businesses seek to leverage their untapped information resources and win big on the promise of big data. However, the problem with big data initiatives are that organizations try using existing information management practices and legacy relational database technologies, which often collapse under the sheer weight of the data. In this paper, MarkLogic explains how a new approach is needed to handle the volume, velocity, and variety of big data because the current relational model that has been the status quo is not working. Learn about the NoSQL paradigm shift, and why NoSQL is gaining significant market traction because it solves the fundamental challenges of big data, achieving better performance, scalability, and flexibility. Learn how MarkLogics customers are reimagining their data to: - Make the world more secure - Provide access to valuable information - Create new revenue streams - Gain insights to increase market share - Reduce b
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enterprise, nosql, relational, databases, data storage, management system, application, scalable
    
MarkLogic
Published By: MarkLogic     Published Date: Jun 21, 2017
Remember Y2K the IT problem that should have brought businesses to a screeching half? Despite the hype, the preparation led to widely documented business benefits and uncovered new opportunities that transformed organizations worldwide. Similarly in todays highly regulated Financial Services industry, enabling GRC by integrating data from silos can be the driver for future business use cases like machine learning and anti-fraud detection services. GRC can be your catalyst for new opportunities. Listen in as our panel of financial services experts discuss the keys to reinventing your data strategy. Well cover: How to align your GRC strategy with a business transformation agenda How to ensure your organizations approach to data management isnt just a one-off solution, but a comprehensive one adaptable to changing regulations How to navigate the increasing regulatory demands for granular data security How to turn your compliance spend into new opportunities to earn revenue
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banking, financial services, data management, silos, data strategy, transparency, data governance, regulation
    
MarkLogic
Published By: Melbourne IT     Published Date: Feb 02, 2011
Read this article to find out how reselling white-labeled e-business products can be a successful revenue stream for your business.
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melbourne it, white labeling, whitelabel, resell, ebusiness, reselling, rebranding, branding
    
Melbourne IT
Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azures infrastructure-as-a-service (IaaS) offering. The purpose of this study is to give readers a framework to evaluate the potential financial impact, or ROI, of leveraging Azure IaaS for their organizations. Benefits gained by interviewed customers that migrated or re-architected some or all workloads from on-premises to IaaS include: Greater revenue opportunities from business-to-business (B2B) and customer web channels with a solution that is more mobile and reliable, and meets scale and seasonality needs. Increased profits from those revenues. Improved production efficiency. Reduced datacenter, IT resource, and outsourcing costs. Easier and faster software and hardware management (such as p
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Microsoft
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. Whats behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%.
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Microsoft Azure
Published By: Microsoft Dynamics     Published Date: Jul 09, 2007
When White Pass & Yukon Route Railroad recast its business model, revenues gained speed, but the cumbersome UNIX system labored through long lines of customers, discouraged timely reporting, and imprisoned data behind arcane rules and menus.  Find out what WP&YR did to help increase sales 13 percent, clear out slow-moving items, save steps and stoke the profit engine.
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unix, tourism, profitability, retail management, microsoft, microsoft retail management, dynamics, point-of-sale
    
Microsoft Dynamics
Published By: MicroStrategy     Published Date: Jan 23, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streamsall keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: MicroStrategy     Published Date: Apr 11, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streamsall keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: MicroStrategy     Published Date: Aug 28, 2019
With trends such as big data, artificial intelligence and IoT dominating todays business technology headlines, the buzz around enterprise mobility (now considered known and familiar) may have lessened, but its importance has not. Consider its key role in todays top tech trends, and then also consider this. According to an Oxford Economics survey of 500 senior IT executives, CEOs, and other senior managers, 80% say workers cannot do their jobs effectively without a mobile device. The same survey shows: 82% say mobile devices are critical to employee productivity 82% say mobile devices are critical to agility and the speed of decision making 76% say mobile devices are critical to customer service and satisfaction 75% say mobile devices are critical to innovation and collaboration 70% say mobile devices are critical to employee satisfaction and 70% say mobile devices are critical to revenue growth. The known and familiar now demands a fresh look and focus from enterprise organizations a
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MicroStrategy
Published By: Mitel     Published Date: Sep 22, 2015
In business, as in baseball, communication and collaboration are critical to working like a team toward a common goal. Having the right equipment can be a big part of that. Chances are, youve already moved some of your business applications to the cloud, which will better prepare you for working communications into your cloud lineup. If you still havent unified your communications in the cloud, now might be the best time to actbefore the competition gets a competitive edge. As it turns out, the strategies that work in baseball also make a lot of sense when filling out your cloud solutions lineup. By arranging your cloud investments in the right order, youll score more revenue, drive in more ROI and maybe even shut out the competition.
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cloud, communication, collaboration, revenue, roi, cloud computing
    
Mitel
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the worlds leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience
    
Mobify
Published By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide youll learn: The latest advancements in personalization technology and what companies can expect to gain with implementation. Four myths about personalization that may be holding your company back. Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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Monetate
Published By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide youll learn: The latest advancements in personalisation technology and what companies can expect to gain with implementation. Four myths about personalisation that may be holding your company back. Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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Monetate
Published By: MuleSoft     Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges: -Changing consumer behavior impacting sales and advertising -The urgent need to deliver content through mobile and other popular digital channels -An aggressive timeline to launch new channels to gain readership and revenue
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media disruption, consumer behavior, digital channels, mobile, readership and revenue, enterprise applications
    
MuleSoft
Published By: MuleSoft     Published Date: Jan 16, 2018
83% of insurance CEOs say they are "concerned" about the speed of technological change in the marketplace. This need for speed within the insurance market is creating a need for an "insurance as a platform" model in order to integrate systems and partners. An integration platform will be the key to delighting customers, launching new and richer products, partnering with third parties such as InsurTech, and ultimately growing revenue. Read this whitepaper to understand: How packaging your insurance organization as a series of discrete capabilities will achieve revenue growth Why adopting an API-led approach to connectivity will quickly achieve this insurance as a platform model How you can get started on an insurance integration platform today
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MuleSoft
Published By: MuleSoft     Published Date: Nov 27, 2018
The market for financial services is changing fast. To evolve, banks are transforming their organizations into digital ecosystems using APIs. APIs have emerged as critical enablers to help financial services firms meet new consumer expectations. Through collaboration with fintechs, banks will use APIs to add new functionality from business partners and deliver internally-developed service offers to partner value chain and ecosystems. Read this whitepaper to learn more about the role of APIs and how this new ecosystem will allow banks to: Drive horizontal and vertical integration Foster a culture of collaboration Create new revenue streams and get solutions to market faster Deliver innovation and functionality to the business
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MuleSoft
Published By: MuleSoft     Published Date: Sep 09, 2019
Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. To deliver a reliable and unified experience more quickly, companies must adopt a new approach that involves an omnichannel architecture. Across industries from healthcare to banking to retail, MuleSoft is powering omnichannel strategies that result in faster time to market, improved customer satisfaction, and increased revenue. Watch this webinar, including a demo, to learn how to: Take an API-led approach to omnichannel that enables companies to deliver a unified experience 5x faster Leverage Anypoint Exchange to enable consistency by design through the reuse of integration assets across channels, translating to a consistent experience for your customers Prepare for the future (and future channels) with support for different deployment models with a single, unified platform Presented by: John Withers, Produ
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 23, 2019
Digital transformation is front and center and this year, its all about connecting the customer experience. MuleSoft surveyed 650 IT leaders from global enterprises. The research shows that the vast majority (97%) of companies are currently undertaking or planning to undertake digital transformation initiatives. Nine out of 10 IT leaders believe if they dont complete those initiatives, their companies will lose revenue. How does your company stack up? Download the 2019 Connectivity benchmark report to find out: The top digital trends of 2019. The evolving role of IT as a business catalyst. Which strategies leading enterprises are adopting to get ahead.
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MuleSoft
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