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Published By: Salesforce     Published Date: Nov 26, 2018
Nucleus estimates that over 70% of companies using Customer Relationship Management (CRM) have not completely tied their systems to customer service. This report shows why they should. Learn how you can empower customer service to take advantage of untapped revenue opportunities. Key findings include: Customers interact with service five times more than sales Tying CRM to service empowers agents with critical customer information 80% of customers would be willing to buy from a service agent Empowered agents plus willing customers can generate greater upsell
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Salesforce
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. Youll learn which investments are critical and the advantages of: Focusing on context and inquiry type to deliver the best customer experience Using automation and AI to uncover new revenue streams and transform operations Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys
Published By: Intel     Published Date: May 22, 2017
While IMS is not new, complete virtualization of IMS (vIMS) is new. Network functions virtualization (NFV) provides operators with the ability to rapidly and inexpensively deploy, configure, launch, and upgrade services, which can lead to faster time to market and lower operating costs, providing an important competitive advantage against traditional CSPs and new OTT service providers. It can also reduce the business risk associated with new service introductions. This agility allows operators to offer trials of new service offerings on a much larger scale, leading to acceleration of new revenue generation.
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Intel
Published By: Intel     Published Date: Jul 27, 2017
To stay ahead of the competition in a fast-paced, cost-driven cloud services marketplace, LeCloud must innovate new services and revenue streams to retain customers and drive profit. By using future-forward data center solutions from Intel, LeCloud is able to reduce latency in its video transcoding and improve the user experience when streaming new 4K and H.265 real-time video services to millions of customers concurrently.
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Intel
Published By: Intel     Published Date: Aug 17, 2017
Virtualizing the IMS will bolster competitiveness for communications service providers. This Intel solution brief details how vIMS and NFV provides operators the ability to rapidly and inexpensively deploy, configure, launch, and upgrade services and provide a competitive advantage and accelerating new revenue generation.
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Intel
Published By: Juniper Networks     Published Date: Aug 08, 2017
Cloud, social, big data, and the Internet of Things (IoT) are increasingly central to business decisions as the pace of digitization accelerates. The impact of software-defined networking (SDN), virtualization, and converged and hyperconverged infrastructure within the datacenter is substantial. These technologies add complexity but offer enticing opportunities for new business models, revenue streams, operating efficiencies, and agility that organizations must pursue if they want to remain competitive and viable. This pursuit requires businesses to keep up with current and emerging technologies and applications and transform the ways in which they conduct business. At the core of "keeping up" is an organization's datacenter strategy with an associated technology and services strategy that will either create industry laggards or accelerate innovators.
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Juniper Networks
Published By: DocuSign UK     Published Date: Aug 08, 2018
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility. Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
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DocuSign UK
Published By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan
Published By: Outreach.io     Published Date: Sep 17, 2019
The Navy SEALs a highly skilled, extremely cohesive unit that can be deployed at a moment's notice to take on the toughest missions. The same tactics and training that make the SEALs so formidable and effective can be applied to your Sales Development team. In this guide, we will teach you how to take your best Sales Development Representatives (SDRs) and turn them into a highly actionable team of world-class prospectors, ready to do battle with the toughest of territories in the most efficient way possible. You'll learn: How to identify your standout SDRs and recruit them for special missions The best ways to measure, adjust and iterate your tactics with every evolution so you can book more qualified meetings and win more deals How to deploy your new SDR SEAL team to not only boost revenue, but to rescue struggling Account Executives
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Outreach.io
Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, its clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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unsubscribe, email marketing, email roi
    
Bluecore
Published By: Google Apigee     Published Date: Mar 05, 2019
API monetization is a key way to unlock value from your API programs and increase API adoption. Monetization enables API providers to reach beyond current business models, scale API programs, and open new opportunities with customers, developers, and partners. Google Clouds new eBook, Maximizing the Business Value of Digital Assets Through API Monetization, maximizing the business value of digital assets via API monetization. Read the real-use cases and learn about best practices to realize additional value from your API products. Explore how to generate revenue from API products and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started. What's Inside? ? Field-tested best practices ? Real-world use case: Telstra ? API monetization checklist
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Google Apigee
Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Clouds new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
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Google Apigee
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: Predict the effect on purchase intent Make informed go or no-go decisions on a specific ad launch Understand how your brand is perceived Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organizations overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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Seismic
Published By: Seismic     Published Date: May 14, 2019
Content is the backbone of marketing departments across the globe. Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment. So, what's the problem you ask? The problem is that leads don't necessarily translate to revenue. For content to truly be worth the investment, it needs to result in a measurable return. This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
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Seismic
Published By: Oracle     Published Date: Oct 20, 2017
Your enterprise runs its critical applications on Oracle Databases, and as an enterprise IT leader, maintaining the performance and availability of your databases is among your top priorities. Any degradation in performance or loss of data could result in serious business disruption and loss of revenue, so protecting this vital asset is a must. There are many causes of data loss administration errors, system or media failures, cyberattacks, and morebut we often overlook design flaws in the very systems meant to protect data: general-purpose backup systems. Many existing data protection solutions fail to meet the demands of critical databases because they treat them as generic files to copy as opposed to specialized resources. Taking a generic approach to database backup and recovery not only exposes you to the risk of data loss, it also negatively impacts performance and makes it difficult to recover within acceptable timeframes.
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Oracle
Published By: VMware AirWatch     Published Date: Nov 12, 2015
This IDC study provides a competitive analysis of the enterprise mobility management (EMM) software market for 2014. In addition to a ranking of the top 15 vendors by revenue, it provides an overview of key market trends and vendors that helped shape the market landscape in 2014.
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vmware, emm, enterprise mobility management, market landscape, networking, it management, knowledge management, data management
    
VMware AirWatch
Published By: Curalate     Published Date: Jan 09, 2017
How vertical video is leading the next wave of content marketing. Download now!
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vertical video, content marketing, ad revenue
    
Curalate
Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion, qualified leads, dynamic content, identifying qualified opportunities
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
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marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing, revenue creation
    
Eloqua
Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
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silverpop, drive renewal, cross-promote, url, landing pages
    
Silverpop
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
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