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Published By: Riversand     Published Date: Oct 30, 2017
MDM can add value to the business in many different ways. It most often does so indirectly, as an enabler for other business and IT initiatives. Some of these areas of potential benefit support shorter-term or tactical efforts at helping the business operate more efficiently that is, they help to reduce the cost bases to "run the business." Some benefit areas of MDM are related more to helping users "grow the business." That is, they help to increase the revenue and market share within a given business model or framework. Yet other areas of opportunity fall into the "transform the business" arena for example, allowing customer support representatives to perform inside sales activities enabled by trusted customer and product master data.
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Riversand
Published By: Red Hat     Published Date: Jan 02, 2018
Once upon a time, several generations ago (in technology years), IT departments were internal departments, focused on maintaining infrastructure and services within the company. Some companies may have had external-facing services, particularly web services, but this was still generally a narrow and restricted area. IT wasnt a revenue-generating or strategic department; it was a supporting environment viewed as a cost center. One of the outcomes of an infrastructure-focused environment is that developers lost a sense of what their code was doing. Release cycles were long, and changes were slow. A developer would work on something and throw the code into testing or operations, and it would be released months later. Because of that long lead time, engineers lost the joy of being a developerof creating something and seeing it work in real life. One of the great, powerful changes with digital transformation and related cultural and technology changes like DevOps is that it reintroduce
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Red Hat
Published By: IBM     Published Date: Jul 02, 2018
After several years of relentless hardware and software innovation, the mainframe is at an inflection point from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the connected mainframe. The platform is transforming from a revenue-supporting machine into a revenue-generating machine and is increasingly playing a central role in organizations digital transformation (DX) journey. Key steps in achieving the connected mainframe require organizations to modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth and improving organizational operational efficiency.
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IBM
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyrs CPR platform: Reach 175+ consumers 100% attribution from an online consumer to an in-store sale No upfront cost or minimum ad spend The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.
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Empyr
Published By: SundaySky     Published Date: Mar 06, 2018
Guests at Atlantis Paradise Island, a luxurious tropical resort in The Bahamas, enjoy an amazing guest experience: the resort boasts pristine white-sand beaches, luxurious accommodations, a world-class casino, a 140-plus acre water park, and the worlds largest open-air marine environment. Atlantis wanted to drive anticipation and deeper engagement with guests before they even set foot on the island by improving the pre-arrival experience. SundaySky SmartVideo enables Atlantis to take a strategic, multi-touch engagement approach to enhancing the pre-arrival period with personalized video communication to assist guests in fully preparing for their vacations.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySkys SmartVideo platform to achieve Coxs online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Saks personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewers historical browsing data. Within 30 days of the shoppers last visit to Saks website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brands advanced attribution system of record MarketShare.
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SundaySky
Published By: Oracle     Published Date: Mar 18, 2019
Oracle Blockchain Cloud Service, an enterprise grade distributed ledger, is part of a comprehensive PaaS portfolio delivered by a scalable, distributed transaction processing platform that accelerates revenue, create new revenue streams and reduces risk.
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Oracle
Published By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide youll learn: The latest advancements in personalisation technology and what companies can expect to gain with implementation. Four myths about personalisation that may be holding your company back. Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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Monetate
Published By: First Advantage     Published Date: Apr 17, 2018
In the face of compressed margins, what avenues exist for multi-family providers to build revenue? The answer is found in taking full advantage of the benefits of lower vacancies and high demand by maximizing operational efficiencyand background screening can help! Below we outline best practices for three main routes to building stronger revenues. 1. Squeezing value out of lower vacancies 2. Taking technology to the next level 3. Maximizing revenue while protecting against risk
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First Advantage
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
Organization: Telecom Italia (TIM) Headquarters: Milan, Italy Users: 600,000 Objective: As Italys businesses grew increasingly vulnerable to the threat of ransomware, data breaches, and other malicious malware attacks, service provider TIM sought an innovative solution to effectively and efficiently protect the network and data of its business users. Solution: Cisco Umbrella for Service Providers (SPs) Impact: Rolled out TIM Safe Web to more than 600,000 customers, with less than 1 in 10,000 customers opting out of the service Provided TIM with a unique competitive differentiator Created an incremental revenue stream for TIM
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Cisco Umbrella EMEA
Published By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: Heres revenue vs target in the last quarter. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. Its like driving by looking only in the rear-view mirror. Looking at whats behind isnt going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businessesand especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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Sage People
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when youre communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a companys revenue engine.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: MicroStrategy     Published Date: Jan 23, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streamsall keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: MicroStrategy     Published Date: Apr 11, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streamsall keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: Adaptive Planning     Published Date: Jul 01, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
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adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation
    
Adaptive Planning
Published By: Good Technology Corporation     Published Date: Mar 19, 2013
Mobile apps are the key to productivity and are proving to be a competitive advantage for enterprises across every industry. Are you App Able, shows how companies today are capitalizing on secure mobile apps to drive LOB advantages and revenue.
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mobile collaboration, secure collaboration, secure mobile application, enterprise mobile applications, enterprise mobile apps, enterprise collaboration
    
Good Technology Corporation
Published By: Good Technology Corporation     Published Date: Apr 29, 2013
Companies today cant just bolt on mobile capabilities. To succeed, you have to put mobile first. ReadMoving Beyond BYOD to Mobile First: A 3-Step Approach for CIOsto learn how a making mobile a core part of your IT strategy increases revenue.
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mobile collaboration, byod management, byod solutions, byod strategy, enterprise collaboration, enterprise mobility, mobile device management
    
Good Technology Corporation
Published By: LeadMD     Published Date: Mar 04, 2013
This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
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marketing metrics, roi, marketing automation, consulting, crm, demand generation, lead management, b2b marketing
    
LeadMD
Published By: Epicor     Published Date: Jan 16, 2018
By now, mobile technology has become an essential part of peoples lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: Serving your customers with the latest information Serving your customers with timely, accurate deliveries Driving revenue with increased efficiency Streamlining operations Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Epicor     Published Date: Nov 19, 2018
By now, mobile technology has become an essential part of peoples lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: Serving your customers with the latest information Serving your customers with timely, accurate deliveries Driving revenue with increased efficiency Streamlining operations Read out this Epicor eBook and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Salesforce     Published Date: Nov 09, 2018
Field service managers are challenged to optimize resources and manage costs while delighting customers. A modern platform that provides field staff with a robust set of tools and capabilities (including offline), intelligent analytics, and the broader capabilities of the Salesforce platform (such as Einstein and IoT cloud) gave FSL customers the ability to not just cut costs but optimize their field service operations. All early adopters experienced productivity and efficiency savings; Nucleus expects that as they gain more maturity with FSL they will find clear correlations with increased customer satisfaction and increased field-service related revenues as well.
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Salesforce
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