Research Library > Adobe > Instagram is the New Guidebook

Instagram is the New Guidebook

White Paper Published By: Adobe
Adobe
Published:  Oct 08, 2019
Type:  White Paper
Length:  27 pages

This consumer based research was designed to support Travel Brands globally by understanding critical shifts in both “customer mindset and behaviors”. Although this research is focused on Generation Z, we designed our full research around all of the generations for context: Boomer, Gen X, Millennials and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the Travel Customer Journey, please reach out, we’re here to help.



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