Research Library > Adobe > The Business Value of Adobe Experience Manager Assets

The Business Value of Adobe Experience Manager Assets

White Paper Published By: Adobe
Adobe
Published:  Jun 26, 2019
Type:  White Paper
Length:  15 pages

IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by:
— Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts
— Accelerating time to value from marketing and brand campaigns by streamlining asset distribution
— Improving team productivity through workflow automation
— Reducing risk associated with the use of outdated or unapproved digital assets



Tags