Research Library > Group M_IBM Q2'19 > ODM for Dummies

ODM for Dummies

White Paper Published By: Group M_IBM Q2'19
Group M_IBM Q2'19
Published:  May 21, 2019
Type:  White Paper
Length:  53 pages

ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both.

ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that youre making the right decisions at the right time, when it can make a difference.

What can this mean for your business? Adopting operational decision management can:

  • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers