Research Library > Salsify > How Enhanced Content Drives Sales and Product Page Conversions

How Enhanced Content Drives Sales and Product Page Conversions

White Paper Published By: Salsify
Salsify
Published:  Mar 15, 2019
Type:  White Paper
Length:  8 pages

Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.

This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.

You will learn:

  • How to think creatively about the most relevant enhanced content to include in your story
  • How to scale your brand content across your most important retailer sites, including Amazon and Walmart
  • How to measure the most important KPIs to communicate the impact of rich media
  • Salsify is the product experience management platform for thousands of brands and retailers worldwide.



Tags