Research Library > Group M_IBM Q119 > Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018

Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018

White Paper Published By: Group M_IBM Q119
Group M_IBM Q119
Published:  Feb 21, 2019
Type:  White Paper

Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.



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