Research Library > UNiDAYS > Gen Z Insights: 2018 Retail Trend Report

Gen Z Insights: 2018 Retail Trend Report

White Paper Published By: UNiDAYS
Published:  May 21, 2018
Type:  White Paper
Length:  20 pages

For retailers, business growth comes from winning new customers. Thats a given. With the global student population weighing in at over 208 million, the best new customers are college students. Commanding up to $143 billion in US spending power, Gen Z has the highest lifetime value of any consumer segment, which is why its so important to build affinity with them as their opinions and preferences take shape. And as up-and-coming Gen Z grabs more and more of the discretionary spending pie, retailers have begun rethinking how they attract, engage, and build loyalty with consumers. Explore the surprising buying behaviors and deep-seated motivations of this connected cohort and tips on how to  capture more share of Gen Zs wallet in this new report.

Tagsretail, trends, youth, gen z, shopping, marketing, loyalty, affinity