Research Library > Monetate > The Essential Guide to Personalization

The Essential Guide to Personalization

White Paper Published By: Monetate
Published:  Apr 06, 2018
Type:  White Paper
Length:  9 pages

Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty.

This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue.

In the guide youll learn:

The latest advancements in personalization technology and what companies can expect to gain with implementation.

Four myths about personalization that may be holding your company back.

Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company.

Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expertise to create a successful program.