Research Library > Optimizely > Getting started with experimentation

Getting started with experimentation

White Paper Published By: Optimizely
Optimizely
Published:  Apr 06, 2018
Type:  White Paper
Length:  19 pages

We live in the age of the consumer.

Across touchpoints, customer expectations for digital interactions and brand experiences are evolving. Today, it is critical for organizations to deliver high-performing, personalized encounters across the customer journey.

To drive innovation and stay competitive, organizations need to reorient towards the customer—which means being able to understand their needs, adapt to their expectations, and quickly make improvements. But pinpointing where to make iterations across your tactics and digital entities like websites and landing pages can be a difficult task—especially in today’s multi-touch environment.



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