Research Library > Sprinklr > Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

White Paper Published By: Sprinklr
Sprinklr
Published:  Apr 02, 2018
Type:  White Paper
Length:  37 pages

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers.

 Dont let the tools guide your strategy, he said. Let your customers and your strategy guide your tools.

Mohan even goes one step further to say that customers expectations have changed. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.

For a more in-depth view into this new competitive landscape and Mohans insights into how to compete, please download this complimentary pdf and video of his presentation.



Tagsmarketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics