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The 7 Ways A 360-Degree Customer View Helps Banks

White Paper Published By: Datastax
Datastax
Published:  Mar 06, 2018
Type:  White Paper
Length:  7 pages

Banks are at an inflection point. According to recent research by Viacom, 53% of consumers donít think their bank offers anything different than other banks, 71% would rather go to the dentist than listen to what the banks are saying, and 1 in every 3 are open to switching banks in the next 90 days. This means banking institutions need to break through the competition to gain customer trust and loyalty. Building a 360-degree view of the customer can directly impact customer experience by helping banks grow customer retention and loyalty, upsell high-margin products, and provide compelling interactions.



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