Research Library > Bronto > The Essentials of Turning Abandoned Carts into Sales

The Essentials of Turning Abandoned Carts into Sales

White Paper Published By: Bronto
Bronto
Published:  Feb 01, 2018
Type:  White Paper
Length:  7 pages

More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.

Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.

 

What youll learn: 

 

  • How flexibility in choosing the number and time to send emails can increase engagement.
  • What to look for in the segmentation and personalization of cart recovery emails.
  • How A/B testing can take your cart recovery program to the next level. 



Tagssales, cart recovery, online shopping, retail