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"The experience revolution. Mobilizing to win - are you ready?"

White Paper Published By: IBM
IBM
Published:  Jul 14, 2017
Type:  White Paper
Length:  24 pages

Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.



Tagsdigital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data