Research Library > Bizible > Best Practices for B2B Marketing Attribution

Best Practices for B2B Marketing Attribution

White Paper Published By: Bizible
Published:  Jun 09, 2017
Type:  White Paper
Length:  16 pages

B2B marketing attribution is an increasingly critical component of the B2B marketing technology stack. Because its function is to connect marketing to down-funnel sales data, including revenue, its necessary to effectively execute a full-funnel marketing strategy. This white paper outlines best practices for B2B marketing attribution, from what metrics should be prioritized to tracking touchpoints to reporting and forecasting using attribution data.

Tagsb2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution