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Digital Experience Changes Everything

White Paper Published By: IBM
Published:  May 25, 2017
Type:  White Paper
Length:  12 pages

Marketing and technology partners must collaborate as never before in order to delight and engage customers in the moment. Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. 

IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. 

The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.

Tagsmarketing, ibm, digital experience, collaboration, customer experience