Research Library > Datastax > What Does Data Management Have to do with CX?

What Does Data Management Have to do with CX?

White Paper Published By: Datastax
Datastax
Published:  May 15, 2017
Type:  White Paper
Length:  6 pages

Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. 

Today it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget wont help you much if youre not able to connect with your customer IN THE MOMENT to capitalize on what the customer is doing right now.




Tagsdatastax, data, data management, cloud