Research Library > Signal > Identity Graphs Demystified

Identity Graphs Demystified

White Paper Published By: Signal
Published:  Nov 09, 2016
Type:  White Paper
Length:  2 pages

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale. But what exactly is an ID graph and what should marketers prioritize when evaluating a vendor?

Download this two-page guide to learn:

  • An overview of ID graphs and how they link data across channels and devices.
  • A comparison of in-market solutions by speed, persistence, neutrality and scale.
  • What marketers should ask an ID graph vendor to get the best targeting, measurement and personalization outcomes.

Tagssignal, marketing, people-based marketing, identity graphs, id graphs, cross channel