Research Library > Data Stax > Transforming Customer Experience in Financial Services: Building a 360 Degree View of the Customer

Transforming Customer Experience in Financial Services: Building a 360 Degree View of the Customer

White Paper Published By: Data Stax
Data Stax
Published:  Oct 14, 2016
Type:  White Paper
Length:  7 pages

Financial services companies engage with customers across multiple channels and across a range of financial products. This wealth of customer information is often stored in isolated data silos.  Building a 360 view of the customer can directly impact customer experience and help banks grow customer retention, upsell products and provide compelling interactions. This paper examines the challenges these institutions face when creating a 360 view of every customer interaction, what database requirements the lines of business should look into, and use cases to benefit from by leveraging DataStax Enterprise, the database platform purpose built to power cloud applications.



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