Research Library > CMO.com > E-Retailer Invites Consumers On A Digital Shopping Spree

E-Retailer Invites Consumers On A Digital Shopping Spree

White Paper Published By: CMO.com
CMO.com
Published:  May 10, 2016
Type:  White Paper

Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.

As someone who combines a publishing background with a key role in South Africas evolving ecommerce sector, Benad is well-placed to comment on the challenges of content and commerce. When CMO.com caught up with him, we began by asking what expectations South African shoppers have around digital commerce.

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Tagsconsumer management, business management, best practices, digital commerce, contact management