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How Customer Analytics & Insight Research enrich customer journey design

White Paper Published By: IBM
IBM
Published:  May 03, 2016
Type:  White Paper
Length:  52 pages

How Customer Analytics & Insight Research enrich customer journey design: A Practicioner's Guide to Customer Engagement via Multi-Channel Journey Design


In this age of digital engagement, interaction, and commerce, analyses of customers' interactional and transactional behaviors with the goal of creating actionable business insights are essential in designing effective multi-channel customer journeys. Business intelligence applications and dashboards are useful for reporting and providing historical or near -real time guidance and trends. However, transforming massive amounts of customer information (structured and contextual) into actionable insights is a significant challenge for organizations of all sizes, across all industries and all geographies.



Tagsibm, customer analytics, insight research, customer engagement, business analytics, business intelligence, customer relationship management