Research Library > Act-On > Alignment, Technology, and Revenue Impact

Alignment, Technology, and Revenue Impact

White Paper Published By: Act-On
Published:  Apr 29, 2016
Type:  White Paper
Length:  16 pages

Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success. 

Tagsmarket, management, marketing, business optimization, business strategies, sales, technology, best practices